In the latest Dove India ad, a plus-size woman prepares to seemingly meet her future husband and in-laws. She seems hesitant, even when her good-natured mother helps her, floating and smiling. But at that moment, a relative enters the room, looks at her and admonishes her mother for not dressing her ‘in a sari’. “Phir wazan dikhaayi by raha hai“She says pointedly. The mother quickly grabs a shawl and asks her daughter to cover the weight.”Dhak it“A shocking little sequence that reeks of social conditioning and the dismissive definition of ‘beauty’, along with the troublesome ritual of dressing up and looking presentable for a wedding ring, for a man.
Delhi-based Jasvinder has challenged what has come to be understood as “acceptable standards” of beauty. While the aforementioned announcement features an important public service announcement, Jasvinder has been doing his part to make people feel more included for some time now. She herself is a plus size woman, they have called her ‘moti‘(fat), by people who have tried to belittle her, to make fun of her body. But she has only ignored those comments. “I was never insecure of myself or my body. My family, however, has been, “he shares with indianexpress.com.
The 30-year-old social entrepreneur and model is the founder of the Fashion & Lifestyle Council, a platform to promote inclusion, especially for plus-size people. Jasvinder is busy at the moment organizing a beauty pageant, “to boost the morale of men and women,” who find themselves tipping the scales somewhat. More than 120 models and around 30 designers will participate in this competition to launch India’s first plus size runway show. While the first edition will take place in Delhi in April 2021, the next editions will take place in Mumbai and Dubai. And in the end, Mr., Mrs. and Mrs. Plus Size India 2021 will be announced.
All over the world, people feel insecure and insecure about their bodies on a regular basis. The cruelty of bodily shame and its normalization often makes women and men feel slighted. The consequences sometimes take a dangerous form, leading to health problems that are both mental and physical in nature. “Being a plus size woman, I have personally experienced it. For this reason, we intend to provide a platform for plus-size people to come out of an area where they are stereotyped and show their talent, ”Jasvinder tells this medium.
For plus size people, there is a lot of hostility. And little inclusivity. Most of it comes from brands that have little understanding and sensitivity to body types. Jasvinder agrees, saying, “All plus size brands need to include more ethnic clothing in their collections now, as well as having more modern and different designs. Plus-size people have limited lingerie options, for example, and that needs to be changed. “
Jasvinder comes from a middle class family. But he has always had a good knowledge of fashion. “That [fashion] it is important for society because it has the potential to bring different people together, to celebrate their individuality, ”he says. “Fashion is about uniqueness and not adhering to what is considered ‘latest’ and ‘modern’. The best way to enjoy it is to wear what you love and be yourself. “
He adds that he admires body advocate and model Sakshi Sindwani, and that she is his motivation. “I see your videos on Instagram.”
In 2019, Jasvinder was one of the finalists in a beauty pageant called ‘Ms Curvy Queen’, and although she had been working within the industry for women’s empowerment, women’s education, etc., this was a novel experience for her, an eye-can opener. “She realized that while many Indian women have worked their way through society to achieve their goals, there are still many looking for a platform.”
She insists that self-love is the best one can learn to do. “Self-love is important to everyone. I always promote a healthy lifestyle, and even if you are plus size, you should have a daily routine for yourself such as exercising, yoga, and self-motivation. These things can help you live a better and healthier life, and they can also make you stand out in your career, ”she says.
While registrations for the aforementioned contest are open, more information is available on the website. Those looking to “show off their beauty, intelligence and wisdom” can apply. “I look forward to a lot of fun and excitement for the contestants and myself,” concludes Jasvinder.