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How will Lionel Messi join Paris Saint-Germain affect Ligue 1?

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How will Lionel Messi join Paris Saint-Germain affect Ligue 1?

Last summer, when all the chaos that happened surrounding the future of Lionel Messi leaving Barcelona, ​​everyone was euphoric that the Argentine would continue in Catalonia after the election of Joan Laporta as president. The 34-year-old was also expected to sign a new contract at the end of the 2020-21 season.

But to everyone’s surprise, on August 5 it was announced that its captain will not continue with the Blaugrana after the complications that arose regarding his contract and the role that LaLiga played in his signing for next season.

While the Coronovirus pandemic was one of the main reasons Barcelona faced all these problems in re-signing Messi, that was not the case with all the other big clubs in Europe. Chelsea and Manchester United were more than capable of presenting Argentine contract proposals close to their demands, but the Red Devils preferred to sign younger players in more urgent positions, while the Blues imminently secured the transfer of Romelu Lukaku from Inter.

Manchester City and Paris Saint-Germain were the two obvious favorites, as they showed more interest last summer when Messi wanted to leave, but with the Cityzens having bought Jack Grealish for a £ 100 million fee and wanting to sign Harry Kane for In a A similar amount, the Parisians have become the only favorites to sign Messi and take him to Ligue 1.

And in the last hours, the transfer to France has become imminent with Jorge Messi, Lionel’s father and his agent, having agreed to the contract proposal presented by PSG and with the doctor that will take place later today or tomorrow at the morning. So here it is FootTheBall to explain how Lionel Messi joins PSG can affect the entirety of Ligue 1.

CAN MESSI REVITALIZE LIGUE 1?

PSG and its president Nasser Al-Khelaifi would love to have a player of the caliber of Lionel Messi in their club when the country that indirectly owns the club hosts the World Cup next year. Having a star like Messi would not only enhance Qatar’s image on the world stage, it would also strengthen an already incredible team that includes players like Achraf Hakimi, Sergio Ramos, Neymar, among others, to the point that they would become the most single. dominant force in European football for the next few seasons.

Lionel Messi with some of the PSG players. (Image courtesy: Brand / Website)

And if PSG continues to dominate Europe with players like Messi, Ramos and Neymar at the helm, it only does Ligue 1 good rather than the negative effect it has had in recent years. Messi’s imminent arrival in Paris arguably rescues Ligue 1 in financial distress, as the league is sure to get a big boost thanks to some lucrative TV rights.

It would help them cover the costs that have occurred due to the coronavirus pandemic, stabilize soon and become competitive, which is essential in the wake of the collapse of their previous television deal, which saw the loss of a contract worth almost 1,150 million euros per year (814 million euros per year from Mediapro and 330 million euros from BeIN Sports).

And the Argentine’s move to PSG can also become a domino effect for other clubs. Clubs could start to attract some of the best emerging talent to come to Ligue 1, which in turn also improves quality on the field. Most of the French clubs tend to lose most of their talented youngsters to foreign clubs across Europe as they have cash flow problems due to the unavailability of league money, while some of the owners are not like the PSG. and bankruptcy due to mismanagement.

In addition to broadcasting revenue, Messi’s arrival could help the other clubs and also the entire league to attract new sponsors, mainly from around the world. At present, only the food and construction industries are the most represented in the league in terms of jersey deals in the Ligue, while it is a rarity for clubs to have multiple sponsorships at once, as opposed to clubs in the Ligue. 5 other major leagues.

The overwhelming majority of brands are located in France, highlighting the national appeal of Ligue 1 to French brands, but also showing the lack of international league jersey sponsors in contrast to La Liga and the Premier League, whose international appeal can attract 14 and 16 international brands respectively.

Even though Messi may be 34 years old and has only another 2-3 years left in his tank as a footballer at the highest level, he is still a larger than life personality who has created plenty of magical moments on the pitch and fanatics. from PSG and also from the rest of the Ligue 1 clubs that the Argentine continues to create those moments and really spreads his aura and charisma throughout the league.

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