When fashion designer Ruchika Sachdeva started her Bodice brand in 2011, her only goal was to keep things simple and navigate ‘chaos’, something that is also reflected in her neutral designs.
But his new collection, ‘Ready. Place. Play. ‘, Which the Delhi-based designer presented at the grand finale of the’ phygital ‘edition of FDCI X Lakme Fashion Week, is slightly different.
“I guess when I started my label I was going through chaos. I wanted to simplify because growing up in Delhi there was a lot of noise. I belong to a very noisy house. Without borders, without space.
“Being a woman in the house with so many men, my natural instinct was to find a way to streamline my life and I could only do it through my creations,” Sachdeva, whose label will turn 10 in May, told PTI in an interview. .
After creating her latest clothing range without any physical presence amid the coronavirus pandemic, the designer said she wanted to play with colors.
“Last year I was working without the physical presence of anyone. It was too quiet, so I wanted to interrupt him. In life, we always strive to find a balance. As a brand, I want to disrupt my legacy. I want to grow my limits and horizons. So we used a lot of colors this time. “
Getting ready for ‘Ready. Place. Play. ‘Sachdeva said, it allowed him to go on a “shallow creative journey” as there was plenty of free time during the pandemic.
“Usually we are running and we have a lot of places to go. One of the biggest accomplishments was something I’ve been pondering: navigating life like a game. In some games, you make alliances, in some you run alone.
“Some games challenge your intelligence, others challenge your physical strength. Makes winning more exciting and losing easier. Pandemic made us all much more philosophical to make sense of what was happening. (But) You can always play again. It’s about moving forward, having a sense of humor, “he said.
For her collection, the London College of Fashion graduate drew inspiration from games like dominoes, cards and crosswords, to name a few.
“I watched different games and thought what parts of those games challenged me. When we play a game, a certain side of you comes out. It can become competitive. You forget you’re just playing a game. “
Not just her clothes, but the final event was also organized “like a big game.”
“It’s about how you play with the cards that have been dealt to you, COVID-19 was a lot like that. There is luck involved. Last year was a challenge for everyone. But each challenge comes with its lessons and we have learned a lot, ”added Sachdeva.
Who knows what the new normal will be, he said, noting the importance of remembering all the lessons learned courtesy of the pandemic.
“There is still a lot of speculation. Whether or not you can get COVID-19 even after receiving a vaccine … There is a lot of uncertainty. We must accept that not everything is under our control. “
The Bayview Lawns, Princess Dock, Mumbai Port Trust, Mazgaon served as the setting for the grand finale.
Sachdeva said the show’s payout was in tune with fashion week’s ‘phygital’ format, a combination of physical and digital showcase.
“Everyone will see the show in the car, so there will be a physical presence. At the same time, it has a digital presence. Everyone will come together at a time when Mumbai is going through its own turmoil, ”he added.
According to official data, Mumbai COVID-19 count rose to 3,62,654 cases on Sunday.
“It is in a public place in Bombay by the sea. It is a very iconic place in itself where cars come in and people will watch the show in their cars rather than from their chairs. So the whole concept is different, ”he said.
The designer was all praise for his star, actress Ananya Panday.
“She is young and brings a different perspective all together,” Sachdeva said.
Panday said the clothing line highlights the importance of the smallest things in life.
“The collection is about little things that come together to form a bigger image with a lot of play with colors. Last year, we all learned how to be happy with the little things, ”the“ Student of Year 2 ”star told PTI before the show.
When asked about his style statement, Panday said he believes in the “less is more” philosophy.
“For me, it’s about simplicity and comfort more than anything. The idea of minimalism also goes well with the collection. I believe in betting on that single accessory that stands out than putting it all on ”, he added.