As the winds of fortune prepare to whip the company with the cruel gales of antitrust investigation, Apple is unveiling its side of the story. Namely, the company has published a white paper (PDF) detailing the dangers of using drugs.
No wait. Lateral load. The dangers of side loading.
The Macalope knew it was about protecting children.
In fact, the opening image is of a father and daughter looking at an iPad in an Apple-approved way that keeps them safe and assures the company of a 30 percent cut in app sales and possibly some service revenue, assuming they really want to back up the device.
That is why, of course, the girl is smiling.
It should be noted that the iPad is orange, a color not currently available so IPAD ORANGE CONFIRMED.
The drawings in the white paper also largely show a fox in a black and white striped prison suit with a mask. The fox is seen licking its chops, its eyes replaced by dollar signs. The Macalope has many questions about this fox. Are you related to the Hamburglar? Did you escape from prison? What prison dresses foxes in the stereotypical prison garb of the early and mid-20th century? Why a mask? Most people couldn’t tell one fox from another if you paid them. The rest of the characters in the drawings are human. Why is a fox trying to steal your money? It seems Foxista. The Macalope knows many mythical beasts but does not know this fox. Are you in the guild?
Apple touts the inherent security of only being able to install apps from the App Store, and for the most part, Macalope agrees. Although, it is not only through the magic of the App Store that Apple has made what is almost indisputably the most secure computing platform out there, it is also through a number of technologies, as the company describes. And none of this has much to do with taking 15 to 30 percent of app sales.
Nowadays, it is extremely rare for a user to find malware on the iPhone.
Scamware, sure. Malware, no.
If you are being scammed on iOS, rest assured that it is through Apple’s approved payment system. Everything is fine.
John Gruber has his own take on this article in which he notes:
No application you install can harness invisible background agents that act as system software.
Not app installation can do that, but users can install profiles that do that and can install them by simply visiting a web page. In fact, this is another point against side loading. Ask a parent who had a child who installed a profile on a device because they promised the ability to install Minecraft mods or hung up some other shiny object. There is no way to stop the installation of these profiles other than Apple revoking the developer license, something the company has taken more seriously in recent years, but it’s like closing the barn door after the fox. Cartoon convict stole the app from its cows coins. Many of these add-ons were malware, lending credence to the company’s claims about the download. (But Apple should really add a Screen Time preference to block the ability to install profiles.)
As Gruber points out, the security aspects of the App Store do not require all the associated rules of the App Store, many of which are designed simply to enrich the business. It’s not unreasonable that Apple wants to get something for their work, but the company has created a platform that comes close to a need as a development goal, and at the same time, that platform makes it difficult for developers to reap the rewards. of his own work.
The Macalope has long avoided making pronouncements on what Apple should do to improve the App Store experience for developers because, well, he’s not a developer. But this situation has reached such a point that it will soon be brought before Congress, a body with many members who are probably less qualified to determine remedies than a human / Mac / antelope cartoon hybrid in a suit. So here it goes.
First, lower the rate to at least 15 percent across the board. 10 percent would be Macalope’s broader goal for Apple. Would the company even notice the difference? The Windows Store isn’t really comparable because the company is struggling to get consumer apps, but it’s worth noting that Microsoft has cut its cut to 15 percent and is allowing developers to use external payment mechanisms if they don’t want to hit the jackpot. Microsoft no clipping. absolutely.
Second, allow developers to point out places outside of the application where users can purchase licenses. Most users won’t be bothered that Apple’s payment mechanism is easier to use, but not even allowing a link seems incredibly petty.
Finally, allow side discharge somehow, with a big enough obstacle that ordinary users don’t find it worth the cost. Gruber suggests that it’s part of the $ 100 developer license. That roadblock seems to have the right level of difficulty for the Macalope if it’s not necessarily the right mechanism.
Of course, it is easy for Macalope to make these suggestions. It’s ridiculously easy. The hardest part is typing with headphones. Which, even so, is more difficult than it seems. When the App Store debuted, 30 percent didn’t seem generous but reasonable. But that was 13 years ago. The world was very different then. You still had that Flock Of Seagulls haircut. I’m not sure why you changed it to a Duran Duran haircut, it looks like a sideways swing of sorts, but we all make our own grooming decisions. Except for the Macalope. The little birds that live on his back do it for him.
Apple has the largest market capitalization of any company, is incredibly wealthy by any standards, and has created a platform that is effectively essential for developers. This is how antitrust concerns start to make sense even when the platform has a smaller market share than its main competitor. For many reasons, Macalope bristles at the comparisons between Apple now and Microsoft just before its antitrust case more than 20 years ago. But the only thing the two have in common, apparently, is the belief that standing your ground is the right move. That’s an assumption that will be tested at Apple’s risk.
Besides being a mythical beast, Macalope is not an employee of Macworld. As a result, Macalope is always free to criticize any media organization. Even ours.