According to recent stats, 30% of users change their email every year. Therefore, if your mailing list is more than a year old, some of the addresses on it may be no longer valid. What is more, there may be some spam emails that you would like to get rid of. That’s why it is critically important to validate emails before sending any information. In this post, we will talk about the importance of regular email checks and the things you will achieve by validating your email base regularly.
Risks of Using Poor-Quality Email Base
When you check email for spam with https://cleantalk.org/email-checker, you can be sure that a message that you send reaches its target destination. Unfortunately, may forget to validate their email base, which leads to the following issues:
- Low deliverability rates;
- Low open rates;
- A high number of unsubscribes;
- An increase in spam complaints;
- Deterioration of the sender’s reputation;
- Falling into spam traps;
- Blocking mailing and IP mail providers;
- Getting into black lists.
And if one part of the negative consequences from this list is caused by the actions of subscribers; there are still many issues associated with non-existent or irrelevant addresses and spam traps. Even if you have collected your database yourself, it may still contain transformed spam traps. These are abandoned user addresses that email providers use to combat spam and email marketing fraud. Email validation is imperative to clean up an outdated mailing list of non-existent addresses and spam traps.
Make It a Must Habit
Checking a database of email addresses for validity is a mandatory step before any email campaign. After all, it ensures a high percentage of deliverability. If you do not check your contact database and send bulk emails, there is a high risk that you will be blocked soon in case the mailing service finds more than 10% of invalid addresses. Therefore, it is better to stop mailings and check the contacts for validity in order to exclude a waste of money and not ruin your reputation.
Just imagine that you have spent tens of hours collecting a database of hundreds of thousands or a million email addresses. You can’t wait to launch a massive mailing list and establish the first contact with customers. You set up tools, plan your resources, and start the process of sending emails. But their deliverability is so low that the efficiency of your mailing list is rapidly approaching zero. This is why you should check the existence of the mail in the first place.
Don’t make the same mistakes that could cost you or your team income in the future. Check whether the email address actually exists, whether it is valid at the moment and whether your letter can get into the Inbox. It is much easier and cheaper to verify the validity of an email before sending bulk emails.
Subscriber hygiene is an important issue that will determine the effectiveness of your future email marketing efforts. Therefore, check the database before starting email marketing: take care of your email reputation.