Smartphone photography has had an amazing influence on the fashion world, allowing for quick shots of runway shows, elite launches and VIP events, easily shared with friends and colleagues or uploaded to social media. Images like these have acted as accelerators for style trends and have contributed to the careers of new voices in fashion and publishing. As smartphone camera technology has improved, all photographers are given the ability to represent their observations and viewers everywhere are given access to the tones and textures of the time. As such, the narratives of fashion and photography are intertwined and a new smartphone, the TECNO CAMON Series 20, with its “Style in Motion” concept, aims to write the next chapter at London Fashion Week. .
From leading anti-shake technology to an advanced seven-lens system, ultra-sensitive light sensor, and unique feature set, the TECNO CAMON 20 series innovates smartphone photography and marks a milestone for the pioneering brand. Whether capturing memories on the go or captivating expressions of raw emotion, the TECNO CAMON 20 series brings images to life. While traditional cameras have painted broad brushstrokes of fashion week shows, TECNO CAMON’s 20 Series has the ability to document details down to the very emotion on models’ faces, with the power to capture not only external beauty, but also the interior of the subjects. world.
To explore this for VOGUE, pioneering British-Iranian photographer and filmmaker Aria ShahrokhshahI took the smartphone into the countryside. Each of ShahrokhshahI’s powerful images acts as an affirmation of the fitness of the TECNO CAMON 20 series. She goes beyond capturing moments, but preserves the intricate details of every real-life emotion.
“What impresses me the most about the TECNO CAMON 20 series is all the different features that you can access on the camera. It gives you a lot of control over it, which is pretty unique on a phone, from being able to adjust the ISO to the shutter speed to the type of metering system it uses. It is truly unique to find a mobile phone with such versatility and control.” – Aria Shahrokhshahi
TECNO considered everything from ergonomics to lighting angles when designing the Camon 20 series, and all of this attention to detail equipped ShahrokhshahI during his endeavors and will enable anyone else looking to take a captivating portrait or stunning landscape shot. A look at the constellation of cameras on the back of TECNO CAMON’s Series 20 explains how it’s possible: on top is an ultra-steady 50MP lens system, below is a 108PM ultra-wide lens system. This is complemented by a ring flash and 2MP bokeh, as well as laser focus. Through this innovative smartphone, the true essence of fashion and the inner emotion of its subjects are immortalized in stunning detail, pushing the boundaries of artistic expression and storytelling.
The imaging technology here helps to land photos and videos that look more realistic. RGBWpro light chasing sensor draws in more light. This contributes to clarity and sharpness. An HDR function allows a subject to shine in an image, even when lit from behind. Ultra-wide angle shots are captured with a staggering 100 million pixels, as are the microscopic worlds documented through the macro function, a new peak for the category. This is just some of what the TECNO CAMON 20 series has to offer.
Unlike the frequent pace of fashion slumps, smartphone design has stayed pretty much the same for the past decade. The TECNO CAMON 20 series challenges this. Although the rounded rectangular shape and smooth front surface are reminiscent of other smartphones, the similarities end there. With the deconstructionist CAMON PUZZLE design of the smartphone, the tech brand reflects the deconstructivist trend in fashion and architecture, where fragmented geometric layers harmonize. For the TECNO CAMON 20 series, that manifests as an alluring, edgy design, coming in texture variations from leather to opalescent.
Despite all the significant technological advances, the most impressive part of the camera is the surprisingly intuitive user experience and the markedly improved image quality, especially in professional portrait photography. Often the photographic moments can be elusive: dressed in low light or set in the middle of a cinematic movement; the TECNO CAMON 20 series captures it all. For professional or novice photographers, it is both a powerful tool and a luxurious accessory that adapts to the needs of the ever-changing world of fashion.