TORONTO, July 17, 2021 (GLOBE NEWSWIRE) – iQiyi, (Chinese: 爱 奇 艺; pinyin: Ài qí yì), the world leader in Asian entertainment streaming, will host its second North American content show on July 20 2021 at 1:00 PM EST (10:00 AM PST) to update all North American agencies and clients on the latest broadcast schedule on iQiyi North America. Following the content showcase, there will be an industry panel discussion on “Strengthening Brands in the Age of Streaming Content.” Audiences across North America will hear from Justin Poy, president of The Justin Poy Agency, iQiyi North America’s exclusive advertising agency in Canada, as well as Ariel Tsai of PingPong Digital, a multicultural advertising agency in the United States. To register for this unique content display, PLEASE REGISTER HERE: https://cutt.ly/9maiKo7
“IQiyi presents such a fantastic opportunity for North American brands looking to reach the Asian market, to align with programming that reinforces their brand image and mandate. North America, and Canada in particular, has been ready for a mature Asian media platform, and now it’s here. “ says Justin Poy, president of the Justin Poy agency.
iQiyi is currently one of the largest online video sites in Asia, with more than 115.6 million average daily mobile users spending 8.4 billion hours per month watching video content on the platform across all devices in 2020. Furthermore, iQiyi is also one of the largest creators of original Asian content, having won numerous awards both domestically and internationally. From History of the Yanxi Palace to Bad kids, iQiyi constantly takes Asian storytelling to new heights and will continue to deliver premium pan-Asian content that international and regional users will love in the future.
This year’s most anticipated Korean action-adventure mystery thriller Jirisan starring Jun Ji-hyun and Ju Ji-hoon is an original and exclusive K-Drama series from iQiyi International. Jirisan is a suspense drama that tells the story of climbers in the vast secret land of Jirisan. Its stellar cast also includes Sung Dong-il ( The damn ) and Oh Jung-se ( That‘It is good not to be good ), among many others.
In the short drama category, iQiyi’s “LIGHT ON Theater,” a content library comprised of crime and thriller series, was a huge success last year and introduced many new users to the international platform. The content franchise shows include popular dramas like Kidnapping game, Bad kids other Sisyphus. Bad kids won the Best Creativity Award at last year’s Busan International Film Festival. The show was also named by Key Hollywood Entertainment Magazine “Variety” as one of the best international TV series of 2020.
“We don’t want to just sell ads on our platform, but to provide an opportunity for advertisers to uniquely integrate their brands with our wide range of great content. We believe that iQiyi offers our partners in North America a branding opportunity that no other Asian medium can offer ”, says Leo Geng, iQiyi’s senior vice president.
JPA has implemented a dedicated team to handle the sales of iQiyi in Canada. It offers personalized packages as well as sponsorships for exclusive, popular and exciting iQIYI content. For iQiyi advertising inquiries, contact: Nicole Zhang, Sales Manager / The Justin Poy Agency at firstname.lastname@example.org or call: +1 (437) 986-6183.
To register for this unique content display, PLEASE REGISTER HERE: https://cutt.ly/9maiKo7
The Justin Poy Agency (JPA), a division of JUSTIN POY MEDIA INC. is an award-winning Toronto-based advertising agency established in 1993. The agency specializes in multicultural advertising and has full in-house production capabilities including multilingual copywriting, video production and post-production facilities, and a full creative team in the place for some of the fastest. response times in the industry. JPA is now working as the exclusive media representative for IQIYI North America in Canada.
iQiyi International Based in Singapore, iQIYI International is a video-on-demand streaming service that brings beloved pan-Asian entertainment to international viewers. By offering ad-supported and VIP subscription services, iQIYI International offers premium drama series, movies, variety shows and anime; with subtitles and local languages; powered by cutting edge technology. iQIYI International is owned by iQIYI, Inc. (Nasdaq: IQ).