Words from: Sentwali Holder
As reported exclusively by Shadow and Act, insecure creator Issa Rae’s audio banner, Raedio, has just signed a multi-year partnership agreement to provide “exclusive access to original music and library” with mega-media hub, MTV. ViacomCBS Entertainment Group.
Issa’s impressive deal, who is best known as a television powerhouse, will start MTV, VH1, Comedy Central, and CMT, essentially MTV Entertainment Group, and then expand to other ViacomCBS brands including Showtime, BET, Nick, and other networks / streamers.
“We are delighted with this unique collaboration with Raedio that will not only connect our audiences with new and fresh music and voices, but will also create opportunities for emerging artists,” said Bruce Gillmer, President of Music, Musical Talent, Programming and Events at ViacomCBS. .
“At its core, Raedio is an everywhere audio company that prides itself on not only reaching audiences through multiple mediums, including film, television, and podcasts, but also providing emerging artists with the opportunity to be listen to their voices, ”said Benoni Tagoe, president of Raedio. “We are excited to launch this partnership, which will provide untapped talents the opportunity to have their work featured in the ViacomCBS portfolio. This relationship has been a natural progression as Raedio continues to establish itself as a dynamic leader in the music industry. “
As noted in the agreement, ViacomCBS will have direct access to Raedio’s personalized library, which is operated by Vice President of Music and Library Supervision, Phillippe Pierre. The robust and diverse library “features a variety of music genres, from hip-hop to classical, pop and hybrid sheet music, nostalgic R&B, Latin trap and everything in between.” Raedio will also oversee the music for various installments of VH1’s Love & Hip Hop franchise.
Lastly, ViacomCBS will also work with Raedio in music industry style writing camps to create original music for their programming.
Originally launched in 2019, Raedio provides top-notch music monitoring services on various television projects on Starz, HBO, Netflix, Hulu, and others.