It’s safe to say that what used to be known as “normal television” has had its day, with streaming services now dominating people’s viewing habits and the biggest new releases being exclusive to one broadcaster or another. However, as HBO Max launches a low-cost ad-supported service today, and with many popular shows now arriving weekly rather than in a single dump, we are seeing an evolution in what the future of television holds.
The movement of the WarnerMedia platform means that starting today, new and returning subscribers have the option of paying $ 14.99 per month, or a lower price of $ 9.99 per month if they are willing to include ad breaks. in the programs. Additionally, an annual prepaid option is also available, offering a 15% discount, bringing the cost to $ 149.99 and $ 99.99 respectively. So the question is, how much are subscribers willing to pay for an ad-free experience? Well, it might be worth considering that the two-tier streaming subscription option doesn’t just include a commercial-free experience.
According to HBO Max’s information on tier options, “The ad tier will not include the ability to download content for offline viewing, and the streaming video quality will be capped at 1080p. Warner Bros. movies will release the same. The day they debut in theaters and on HBO Max throughout 2021 are not included in the HBO Max advertising tier, but will be available on both tier options when the movies premiere through the HBO service in the months following. its theatrical releases as part of HBO’s production agreement with Warner Bros. “
A lot to unpack for an extra $ 5 a month so it may not just be a choice of whether viewers want to see ads or not. When considering the number of releases expected to hit HBO Max in the coming months alone, and the ability to download content for offline viewing, there could be many who decide that the relatively small difference in cost is worth it for this and the elimination. of commercials.
More from HBO Max has suggested that lower tier subscribers will see a maximum ad time of four minutes per hour, which they claim shows “a commitment to the lowest commercial ad load in the streaming industry.” HBO Max Executive Vice President Andy Forssell commented: “We have worked hard to create a tasteful and elegant ad experience that respects great storytelling for users who choose it, and that we are confident it will deliver to our ad partners. also.”
Featuring recent content from HBO Max, including the long-awaited Friends: the reunion special, and DC’s Snyder Cut League of Justice, there have been many reasons for American viewers to join the streaming service. Subscribers on the top tier not only have access to a host of Warner Bros TV series and movies from the archives, but also upcoming simultaneous theater / broadcast releases such as The suicide squad, Dune other Matrix 4 they all arrive before the end of the year. One thing is for sure, the evolution of television is far from over.
Topics: HBO Max, Streaming