Jamie Foxx has joined Stand Up To Cancer (SU2C) and Exact Sciences for a new public service announcement to raise awareness about early detection and prevention and focuses on reaching underrepresented communities.
In 2020, nearly 148,000 Americans received a new diagnosis of colon or rectal cancer. Black people have the highest rates of colorectal cancer of any ethnic group in the United States. They are 20% more likely to get colorectal cancer and 40% more likely to die from it than any other population. And research has shown that colorectal cancer detection rates are the lowest in Hispanic communities, and black and Hispanic people are often diagnosed at a later stage of the disease, when it is more difficult to treat.
“Cancer affects everyone. I have lost good friends, young friends, to this deadly disease, ”Foxx said. “We need to make sure that we are taking care of our bodies, paying attention to certain things, which you did not necessarily think about when you were younger. Medical issues arise and you may not know what is available to you, which is why I am proud to shed light on the importance of getting screened for colon cancer early and to publicize the options that are available with this PSA campaign. “.
“We are delighted to partner with Jamie Foxx and our friends at Stand Up To Cancer to get more people thinking about their colorectal cancer screening options,” said Kevin Conroy, President and CEO of Exact Sciences. “We remain committed to addressing the challenges we face in colorectal cancer screening and helping save lives with cutting-edge education, awareness and research. Providing personalized outreach and making people easier to find is vital, especially in minority communities. “
It can be beaten in 90% of cases when caught early, and lives can be saved by screening.
You can see the public service announcement below.