Kate Middleton recently launched her latest campaign, ShapingUs, to promote early childhood development. In honor of the new show, the Princess of Wales shared a rare childhood photo of her and her father.
The image shows a Middleton boy reaching out to touch his father Michael’s face. “’Faces are a baby’s best toy,’” he wrote in his caption before explaining the ShapingUs campaign to his followers.
ShapingUs was created to “raise awareness of the vital role our early years play in shaping the rest of our lives,” the princess shared. She then encouraged her followers to “spend time with their friends, family, colleagues and communities talking about her early childhood and how they have shaped her lives.”
“I hope you’ll also consider joining me in sharing a picture of you before your fifth birthday to help with those conversations and share some smiles and memories too,” she concluded.
The new campaign is part of Middleton’s ongoing work in the world of early childhood development. In a statement provided by Buckingham Palace, Middleton explained why this has become her passion project.
“How we develop, through our experiences, relationships and environment during our early childhood, fundamentally shapes our entire lives,” he said.
“It affects everything from our ability to build relationships and thrive at work, to our mental and physical well-being as adults, to the way we raise our own children.”
Middleton called on others to help “build a caring and nurturing world around the youngest members of our society and those who care for them” in an effort to create a better world for future generations.
“The whole of society has a role to play in this, even if not directly involved in a child’s life, because we are all responsible for building a more compassionate world in which our children can grow, learn and live,” the Duchess said. of Cambridge continued.
“In these challenging times, it is more important than ever to help parents and caregivers provide loving, safe and secure homes for their infants and toddlers to thrive.”
Middleton is passionate about her work in the world of child development and works hard to support caregivers and parents. Her latest campaign is just one more way she is working to raise awareness about this very important stage in a child’s life.