Home Business Kering appoints Matthieu Blazy as creative director of Bottega Veneta By Reuters

Kering appoints Matthieu Blazy as creative director of Bottega Veneta By Reuters


© Reuters. FILE PHOTO: A man sits next to a Bottega Veneta bag in central Rome, Italy, March 1, 2016. REUTERS / Max Rossi

PARIS (Reuters) – French luxury group Kering (PA 🙂 has appointed Matthieu Blazy as creative director of Bottega Veneta, he said Monday, tapping an insider as he moved quickly to fill the position following Daniel Lee’s surprise departure last week.

A ready-to-wear designer for the elegant Italian label since last year, Blazy has made his way through the fashion ranks, gaining experience in labels such as Raf Simons, Maison Margiela and Calvin Klein, and was a senior designer at Celine in 2014 .

“I am confident that Matthieu Blazy’s wealth of experience and broad cultural background will enable him to bring his creative momentum to the task of carrying on the legacy of Bottega Veneta,” said CEO and president of Kering Francois- Henri Pinault.

Lee’s departure, announced last week https://www.reuters.com/business/retail-consumer/kering-name-new-designer-bottega-veneta-daniel-lee-departs-2021-11-10, has took the industry by surprise.

To the 35-year-old graduate of Central Saint Martins, who was recruited more than three years ago to rekindle interest in the brand with younger audiences, he is credited with increasing his profile and sales growth by designing popular accessories including leather clutch bag with cushion and slip-on heels.

Kering has a history of recruiting from its own ranks, increasing the popularity of its star brand Gucci by appointing a relatively unknown accessories designer, Alessandro Michele, within that brand as creative director in 2015.

Together with large French luxury peers, the group has seen a strong recovery in sales this year since the coronavirus crisis.

Born in 1984, Blazy graduated from the La Cambre design school in Brussels. His first collection will be released in February 2022.

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