Sunday, July 21, 2024

Kevin Durant joins Logan Paul’s elite roster with Patrick Mahomes and more as part of a major deal

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Trade season is in full swing in the NBA, with rumors of every other star swirling around the league’s market. Phoenix Suns’ Kevin Durant didn’t stay away from those links as well. It all started to heat up when the Houston Rockets gained access to roughly two draft picks from the Suns while making a trade with the Brooklyn Nets. Interest increased when rumors surfaced that the Rockets were pursuing Kevin Durant. However, Durant himself stated it all “read” during an interview with Yahoo Sports two days ago. While KD closed all the headlines, he made them again today with his new collaboration.

About an hour ago, professional boxers and influencers KSI and Logan Paul announced a collaboration with Durant for his beverage brand. Major. The official Prime account uploaded the post with the caption, “Let’s work @easymoneysniper x @drinkprime 🥇💪” Logan Paul’s brand has unveiled a special bottle for its hydration drink with Kevin Durant’s name and the three-time Olympic gold medalist written on it. To further explore KD’s status, a star was present at the end of the Major Typo on the drink bottle. The bottle was also surrounded by Team USA basketball goggles. The timing of the announcement seemed fitting as the bottle is an Olympic special ahead of KD’s participation in the IV Olympic Games (Paris Olympics).


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Do you think Kevin Durant’s new deal with Logan Paul will affect his performance in the NBA?

However, it is not only Kevin Durant from the sports world who has collaborated with Major. Some of the top pre-KD partners associated with the brand include Israel Adesanya, Patrick Mahomes, Tyreek Hill, and Aaron Judge. Apart from these sports celebrities, there are other names from the world of baseball, MMA, boxing, soccer, basketball, and American football. Moreover, it was not just Kevin Durant and Logan Paul on the IG post, American YouTuber Darren Watkins Jr aka IShowSpeed ​​also appeared on the internet.

Still, the fact that KD is part of something so big piques people’s curiosity. So, let’s go back to the man himself to find out why he joined Prime.

Kevin Durant talks about his latest collaboration with Major


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Kevin Durant reflected on his latest signing with Prime as “enthusiastic” move while talking about the partnership with Logan Paul and KSI. “What the PRIME team has created in such a short time is incredible and I am as excited about the growth of their business as I am about the product. I look forward to working together.” Kevin gave his opinion on their latest development. In particular, KSI and Logan launched their energy drink in 2022. However, it didn’t take them long, as by the end of 2023, over $1.2 billion worth of their product was sold.

There are several reasons, with Logan Paul and KSI’s fame being the biggest factor. The co-founders themselves expressed how happy they were to have Durant on board. “To sum up why we’ve chosen KD as our latest PRIME Athlete, just take a look at his stats. “It’s clear why fans consider him one of the best basketball players in the game,” the co-founders spoke about the deal with the two-time NBA champion.

In the end, Prime’s marketing team has made a genius move with the upcoming Olympics in sight. They promoted their drink and wished the national basketball team good luck with their collaboration. No wonder they hit the mark with their latest move. However, since we are talking about drinks, which one is your favorite? Let us know in the comments section below.


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Before you go, don’t forget to check in with Shaquille O’Neal’s former agent Leonard Armato to discuss the infamous feud between Shaq and Kobe. Keep checking this space for more such updates.


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