Lenovo on Tuesday launched the Yoga Slim 7i Carbon, a high-end laptop aimed at customers who are willing to pay for design and exclusivity. The Chinese PC giant said that the laptop will cost Rs 119,990 and will be available in the market from March 25.
The laptop is primarily made of magnesium alloy and carbon fiber, which makes it lighter than any similarly priced laptop. In fact, the Slim 7i Carbon is Lenovo’s lightest laptop at just 966 grams.
“It’s really about the materials that were used to make the product,” explains Amit Doshi, Marketing Director at Lenovo India. NEWS BLOCK.com in an interview on the guidelines for the launch of the Slim 7i Carbon in India. “So that really helps reduce weight by almost 40% compared to an average laptop, while increasing durability and stiffness by almost 25%.”
At 13.3 inches, the Slim 7i Carbon is powered by an 11th generation Intel Core i7 Tiger Lake processor with Intel Iris Xe graphics. The laptop has three USB-C ports and a headphone jack. Available in a single configuration, Lenovo touts that the Yoga Slim 7i Carbon has 15 hours of battery life in video playback. Like other premium notebooks in the Yoga range, the 7i Carbon’s audio works with Dolby while the display is Dolby Vision-enabled.
The coronavirus has changed the way people interact with technology. Laptop sales are increasing from last year as people continue to work from home. Not just cheaper laptops, the demand for high-end laptops has also increased.
“A laptop used to be something that would be on your desk, and then you’d be on the go, with either a phone or a tablet, but that’s no longer the case,” he explained.
Tech research firm IDC estimated that Lenovo accounted for 18.4 percent of the Indian PC market in the fourth quarter of 2020. Globally, Lenovo remains the world’s largest PC maker by volume.
“In the last year, the number of new customers that have joined, whether they are business leaders and entrepreneurs, who now need a device that meets their lifestyle and computing standards are very different,” said Doshi.
Lenovo is betting on premium laptops, which it sells under the Yoga range. “I find that most of the brands in the category are me too, or are caught in the spec game and haven’t changed the level of experience that luxury buyers are looking for today,” he said. For Doshi, the priority right now is convincing the customer to look beyond the specs and instead consider the experience you get from a high-end laptop.
Doshi noted that Lenovo is experimenting with different material finishes to improve the design of its notebooks. The Yoga 9i, for example, has a classic design with its leather top and sleek black finish. With the Yoga Slim 7i Carbon, Lenovo used an aerodynamic grade carbon fiber to keep the weight of the laptop under 1kg.
“Using materials and being able to experiment and get out of your comfort zone is very important,” he said.