Is this how “The U” returns once and for all?
No school has made more headlines since the implementation of Name, Picture and Likeness (NIL) on July 1. On Tuesday, CaneSports.com reported America Top Team, a national training academy for MMA fighters, will offer a NIL deal of $ 500 per month for each Miami fellow player, a deal that will cost the company $ 540,000.
Miami promoter Dan Lambert, who runs the company, also created a company called “Bring back to the U.” The marketing company states that it will “provide a link between players and sponsors to ensure that all transactions are handled efficiently and in compliance with all NCAA regulations.” The website also says “100 percent of the money from donations and fundraisers will go to players through local businesses.”
“Let’s try to be NIL U,” Lambert said in the interview with Cane Sports.
“This is The NIL U” it does not have the same tone, but the point remains.
MORE: Answering frequently asked questions about the NCAA’s NIL rules
Boosters are skipping school to go directly behind players now, and that will be a big part of recruiting for the near future. What will or can the university do in response to compete for those donations from the promoters?
Lambert has the most ambitious plan to date and there is no guarantee that it will work. There will be more passionate drivers with other plans like this in other schools. It will be a lot like pay-per-play if the soccer team has that amount of money through it. How high will that payroll go? How fast?
What can the NCAA or Miami do to ensure that deals like this don’t hurt the university or student-athletes? Can a company like “Bring Back the U” work with student-athletes being the beneficiaries? Or what if the company goes under and cannot pay the student-athletes? How far will this go?
Those are the kinds of on-the-go questions that could have been answered if more uniform legislation had been in place before Florida’s NIL went into effect on July 1.
Hurricanes have been the most aggressive school yet in terms of NIL deals. It’s the advantage of being in one of the largest FBS markets along with the desire to bring back a romantic heyday that included five national championships from 1983-2001. Miami was also the last in the NCAA’s crosshairs in 2011 due to a scandal involving improper benefits awarded by reinforcement Nevin Shapiro. Now, the show is pushing NIL with more flair.
Quarterback D’Eriq King has agreed to a pair of endorsement deals with College Hunks Hauling Junk & Moving and Murphy Auto Group that will total about $ 20,000. King also introduced a website where you can buy signed souvenirs and endorses “The Wharf,” Miami’s hot spot for events. The Lambert deal was announced on Tuesday and more deals are likely to be at stake.
It is clear what Miami is doing. The program is the unicorn dynasty of the modern era of college football, and was based on keeping elite talent from the state’s high schools at home. In the last five hiring cycles of 2017-21Hurricanes have landed just three of Florida’s 27 five-star recruits, and 21 of those recruits (77.8 percent) have left with out-of-state programs.
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If Miami can get more recruits to buy NIL deals close to home and stay, then that would be one way to close the gap with Clemson. That’s not the worst strategy given that the show has only a 10-win season since joining the ACC in 2004. King’s deals and Lambert’s ambitious plan cannot be considered a bad thing.
It will work? The Lambert deal is sure to attract attention because Miami is involved, and the program is not that far removed from the sanctions imposed on both. men’s soccer and basketball programs in October. 23 of 2013. Lambert’s plan (and others like it) could be the reason the NIL works, or the reason the effort turns into the “wild, wild west” and spins totally out of control.
Either way, NIL has created the perfect storm.
It is fitting that Miami is in the center.