The lightning F-150 “can strike anywhere” with the new 3D augmented reality experience from Ford and Google
November 11, 2021 by ford
• With over 160,000 reservations for the F-150 Lightning ™ truck, Ford created the “F-150 Lightning ™: Strike Anywhere” augmented reality experience in partnership with Google to excite and educate customers • 3D animations aim to educate the F-150 Lightning ™ buyers around the key elements of the all-electric pickup – from its mega power frunk to optimizing the battery range • The F-150 Lightning ™ has over 160,000 reservations and most of reservation holders are new to electric vehicles while more than half are new to Ford The F-150 Lightning ™ is the truck of the future and now you can bring the F-150 Lightning ™ truck to life anywhere, right from the palm of your hand . In partnership with Google, Ford is launching the “F-150 Lightning ™: Strike Anywhere” visual experience for bookers, enthusiasts and vehicle buyers who are thrilled to understand all the benefits of a fully electric Ford Tough pickup. . As the electric revolution accelerates across the industry, Ford is taking a proactive approach to helping shoppers inform as they embark on the journey to purchase their first battery electric vehicle. A recent survey of F-150 Lightning retail holders indicates that nearly 80% have never owned a battery electric vehicle before, while more than half have never owned a Ford. Research from Google and Ipsos shows that 58% of US car buyers consider a new vehicle in the next six months are considering buying or leasing a hybrid or all-electric vehicle1 and 83% spend up to three months doing research before purchase. The F-150 Lightning ™: Strike Anywhere campaign will offer these knowledge-hungry customers an immersive and informative experience on the all-new F-150 Lightning.
“There is a tremendous amount of intrigue about what electric vehicles can do,” said Suzy Deering, chief marketing officer, Ford Motor Company. “At Ford, we want to show, not just tell, as we believe that educating customers about the full potential and capabilities of electric vehicles helps them make the transition from traditional to fully electric vehicles. Nearly 80% of our reservation holders The F-150 Lightning ™ has never owned a fully electric vehicle before, so we created this campaign to make them understand and feel safe in their vehicle and also be excited to join the electric revolution with us. ‘
F-150 Lightning ™: Strike Anywhere is a 3D and augmented reality experience that allows users to view and experience an F-150 Lightning virtual truck in their environment with a smartphone. Thirteen interactive animations inform them about the main features, functions and services of the F-150 Lightning, such as the high power of the electric vehicle, the autonomy of the battery, the internal connectivity, the smart bed and the towing capabilities, the practical solutions charging on the road and at home and more. Once users are familiar with what the F-150 Lightning offers, they can have fun by selecting their favorite color and trim package, then placing an augmented reality truck anywhere in their environment, from the driveway to the venue. of work.
F-150 Lightning ™: Strike Anywhere is available today on Android and iOS mobile devices in the United States. Customers can also experience it on Ford.com, as well as on social platforms including YouTube, Instagram, Snapchat, and Reddit. The augmented reality experience is powered by Google Cloud.
“We are proud to work with Ford to bring this innovative experience to life,” said Thomais Zaremba, Director of Industry, Automotive, Google. “Ford continues to meet customers wherever they are, and this is increasingly online. This campaign brings the F-150 Lightning to life in a new way and serves as a natural extension of our broader partnership to help transform Ford’s business. and offer new customer experiences. ‘
New for electric vehicles, new for FordMore than 160,000 total retail bookings have been made for the F-150 Lightning 2022. Last summer, Ford sent out a survey to retail reservation holders to learn more about who they are and what they want in an all-electric pickup. The results indicate that the F-150 Lightning is attracting early electric vehicle owners, as well as first-time Ford brand customers: • 79% say the F-150 Lightning will be their first vehicle battery electric in their family • More than half – 56% – say the F-150 Lightning will be their first time in a Ford vehicle • California, Texas and Florida have the most bookings by state “Americans are they have trusted Ford trucks for years and now they trust the F-150 to be their first battery electric vehicle, ”said Darren Palmer, general manager, Ford Battery Electric Vehicles. “Our job is to keep engaging them and answering their questions about what the ownership experience will be like, which I guarantee it has never had before.”