Linktree partners with Shopify to allow users to add showcases on its platform – TechCrunch

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Linktree, the popular “link in bio” service, is rolling out a Shopify integration to offer users a way to promote their businesses and products directly on its platform. With this integration, Linktree users can launch a Shopify store on their Linktree to showcase their products and services to increase sales.

The feature is now available for free to all Linktree users. Linktree says partnering with Shopify allows creators to grow as they connect to a global audience.

Once users connect their Shopify accounts with Linktree, they will be able to choose which products or collections to promote. There is also an option to sync Shopify collections to Linktree in real time, so that any changes you make in Shopify are automatically reflected in Linktree. Users can view up to six products at a time and host multiple links for different collections or stores.

“We are thrilled to welcome Shopify to our ever-expanding list of Linktree features that enable users to simplify shopping, connect better with audiences, and ultimately drive more purchases,” said Alex Zaccaria, co-founder. and CEO of Linktree, in a statement. “Linktree intends to integrate multiple platforms that creators rely on to monetize and manage their online business.”

Image credits: Linktree

Linktree says its collaboration with Shopify is the latest in a series of creator-focused efforts. The Shopify collaboration comes a few months after Linktree partnered with PayPal to expand its recently launched “Commerce Links” tools for direct payment on Linktree. Launched in March, Commerce Links allows users to accept payments directly to their Linktree profile without opening a new browser or tab.

The company also recently announced its acquisition of the Songlink / Odesli automated music link aggregation platform. Linktree is integrating Songlink / Odesli into its new “Music Link” feature, which automatically shows the same song or album on all music streaming services to allow users to listen to the content on their preferred platform.

Founded in 2016, Linktree now competes with several “link in bio” platforms, including Shorby, Linkin.bio and Beacons. In March, Linktree announced that it had raised $ 45 million in Series B funding. The funding round was co-led by Index Ventures and Coatue, with the participation of returning investors AirTree Ventures and Insight Partners.

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