You don’t have to be a seasoned institutional investor to know that Live Nation has had a steamy past year.
Thanks to pandemic lockdowns that ended its ability to host concerts (and sell tickets), the company’s financial situation has taken a hit.
The bare facts: In the 15 months to the end of March 2021, Live Nation’s revenue (across all divisions) fell year-over-year by $ 10.76 billion.
However, the optimism of Live Nation boss Michael Rapino has not diminished. He said in May that Live Nation was, in the United States, “confidently planning our reopens, particularly for outdoor shows.”
That plan was accelerated today (July 22), with Live Nation announcing a series of new $ 20 all-in ticket prices for outdoor amphitheater shows in the US taking place this year.
$ 20 tickets will be available for nearly 1,000 shows, under the ‘Return To Live’ sign, at more than 40 Live Nation amphitheaters across the United States.
For a limited time only next week, fans will be able to purchase $ 20 tickets to participating shows “while supplies last.” The price includes taxes and fees.
Artists who will perform shows under the $ 20 ticket offer include the Jonas Brothers, Kings Of Leon, Zac Brown Band, Trippie Redd, Maroon 5, Alanis Morissette, Lil Baby, KISS and Korn.
“We can’t wait to get back on the road and in front of our fans, it means a lot to be able to bring live music to the people who support us the most,” said the Jonas Brothers.
“We couldn’t be more excited to get back on the road,” said Zac Brown. “It has been a long and difficult year for all of us and we are excited to meet our team, share new music with our fans, and celebrate a whole new world.”
The $ 20 tickets will be available to the general public beginning next Wednesday, July 28 at 12 p.m. ET / 9 a.m. PT on LiveNation.com For a limited time only.
T-Mobile and Sprint customers can get exclusive 24-hour early access to $ 20 all-inclusive tickets through T-Mobile Tuesday beginning Tuesday, July 27 at 12 p.m. ET / 9 a.m. PT.
Participating artists hosting Return to Live concerts include:
- Jason aldean
- 3 doors down
- jonas brothers
- Alanis Morissette
- Judas Priest
- Alice cooper
- Kings of Leon
- Brad Paisley
- Rise against
- Brett eldredge
- Rod Wave
- Brooks and Dunn
- Lady a
- Osborne Brothers
- Lil baby
- Black crows
- Coheed and Cambria
- Lindsey Stirling
- The Doobie Brothers
- Dierks Bentley
- Luke bryan
- Thomas rhett
- Florida Georgia Line
- Lynyrd Skynyrd
- Trippie redd
- Daryl Hall and John Oates
- Maroon 5
- Zac Brown Band
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