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Loki Charms Cereal: Marvel Gets Marshmallow Ahead of Disney Plus Premiere

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Loki has a different idea of ​​what the Lucky Charms box should look like.

Screenshot from Lucky Charms video by Amanda Kooser / CNET

On Wednesday, when the Disney Plus show Loki premieres, you won’t have to wonder what kind of snack to serve for your viewing party. The naughty marvel antihero He’s taking over the Lucky Charms cereal, transforming it into Loki Charms.

Lucky Charms’ regular mascot is Lucky the Leprechaun, but trickster Tom Hiddleston is replacing the packaging with a limited edition of the cereal. The famous catchphrase “They are magically delicious” has been modified to “They are mischievously delicious.”

Lucky Charms showcased what the box looks like on Monday with an animated video. The packaging includes all of Loki’s favorite black and green color scheme. The content, however, will be the familiar crisp shapes alongside the usual colorful marshmallows that look like hearts, shamrocks, and unicorns.

Putting your hands in a box can be a bit tricky. Fans should visit the mischievouslydelicious.com website on Wednesday to buy a box. Pre-sale opens at 6 am PT “for participants who correctly guess the encryption password.” You will have to consult the site to try to find out the password. The regular passwordless sale begins at 8 am PT.

According to Comicbook.com, the cereal will cost $ 8 per box and there will only be 3,500 boxes available. While General Mills missed out on making Marvel-shaped marshmallows (I’d like some edible Infinity Stones please), the fun box design and pun is what makes this marketing hack work.

So stock up on milk and check out our Loki review before the premiere. The God of Mischief is about to become the God of Munchies.

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