In 1996, McDonald’s first merged with Space Jam for a Happy Meal collectible toy set. That partnership is renewed with Space Jam: A New Legacy.
McDonalds has partnered with skateboard lifestyle brand Diamond Supply Co. to create McDonald’s® x Diamond Supply Co. x Space Jam: A New Legacy Collection, a custom line of T-shirts, shorts, sweatshirts and more inspired by the movie. It will launch exclusively on DiamondSupplyCo.com and at Diamond Supply’s flagship store in Los Angeles on July 3 at 9 am PDT.
“Space Jam: A New Legacy has taken so long to arrive! We’re all looking forward to the premiere and can’t wait to help our fans prepare for the event with this collection of official merchandise, ”said Jennifer Healan, McDonald’s vice president of marketing, brand content and engagement in the US. from fans to celebrities they love with our Famous Orders campaigns, to launching garments so they can dress up in the iconic Tune Squad, we are always looking for new ways to excite and connect with our customers. “
The Golden ARches twist is on classic sportswear and lounge items, including characters like Bugs Bunny, Lola Bunny, and Taz. The pieces include a classic fit t-shirt and matching basketball shorts, highlighting the Tune Squad designs and colorways, and a t-shirt and hoodie featuring Tune Squad players diving and dribbling.
“We are beyond excited to be working with McDonald’s on these unique t-shirts that celebrate Space Jam – a new legacy,” said Nick Tershay, owner and founder of Diamond Supply Co. “This is an important moment in time and we are delighted to be a part of it. of the new movie and share this collection with our fans. “