The Florida Panthers have signed a quarterback.
Miami quarterback D’Eriq King has become the first college player to sign an endorsement deal with the Panthers, the NHL team announced Monday. King will appear at select Panthers games and events, as well as interact with fans on social media and produce digital content.
The deal also requires King to work with the Panthers to develop a collection of merchandise, co-branded art and its own exclusive concession menu to be available at all Panthers home games and events for the upcoming season.
Financial terms were not disclosed.
“D’Eriq is a superstar both on and off the field and we are excited to reach out and engage South Florida sports fans in new ways through this collaborative partnership,” said Panthers Chief Strategy Officer. , Sam Doerr.
The Panthers were the first major US professional sports team to develop a plan where college athletes could line up with them as part of the recent rule that allows them to capitalize on their name, image and likeness. King has been among one of the most sought-after athletes in the country since players were able to begin signing such deals this month; The Panthers’ contract is at least the sixth known deal King has signed this summer.
“The whole NIL thing, I think it’s really good for college football,” King said last month at the Atlantic Coast Conference preseason soccer press days. “My thing was working with good companies. You can’t work with everyone. You want to work with companies that align with your core values. You don’t want to go out and work with that company, that company, that company.”
It took the Panthers about three weeks between the show’s introduction and King’s signing, and the team plans to sign more athletes quickly. The Panthers have said they value diversity and want female athletes and those in Olympic sports to be a part of their program.