Mobile App Development Trends To Look For In 2020 – Technology News

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Technology continues to grow and advance at a rapid pace. Things we never thought existed now are elements of our daily life. Since the invention of the home computer, cell phone, and now the rise of AI machines, technology is evolving exponentially. One of the aspects of technology that continues to grow faster in mobile technology. Over 80% of Americans own a smartphone by February 2019, and the entire world of technology has improved as the number of users has grown. Businesses large and small are turning to the mobile platform with new developments. The consumer experience is greatly enhanced to be quick, easy and painless. This is increasing the already existing mobile technology offerings of convenience. As the platform of preference moves towards mobile in a huge way, new trends will emerge. Over the next two years, the mobile phone industry will launch many new improvements. Here are certainly some that we expect to see by 2020.

More proactive apps

Artificial intelligence may seem like a far-fetched idea, however, the technology has already been used in all mobile apps. Artificial intelligence helps customers get what they want in seconds, all thanks to intelligent machines. Ever since most apps are opened, artificial intelligence has been working to help make the customer experience as smooth as possible. A good example of artificial intelligence doing its thing is when a note is sent to you on software like LinkedIn. Once the message is received, the user has several ways to click and view the message. When the user goes to type a reply, an AI suggests things to write based on the context of the initial message. These suggested phrases are designed so that the user can conceivably click on an auto-generated response without having to type anything. These generated responses are normally well written and linked to the initial message; this is entirely possible thanks to artificial intelligence.

This proactive feature only increases the amount of support we get from apps every day. The most productive AI-assisted apps will run faster, smoother, and offer more features than ever. Your phone is learning you better and uses it to produce your best experience.

Mobile-first indexing

For some time now, Google has been dealing with mobile-first indexing to produce more mobile-friendly websites. As much of the market has shifted from home desktops to mobile phones, Google is taking steps to ensure that mobile-optimized websites are higher in its eyes. Google will track websites and determine their rankings based on Google’s criteria, which will now prioritize mobile-optimized websites. This implies features like easy to use buttons, fast loading, proper formatting for ease of use on mobile devices, and other aspects can lead to a higher ranking of websites. To increase the ranking of your website on mobile devices, you will need to have of an excellent mobile site other than your desktop site.

Personalized mobile experiences

Like the last point, companies are investing resources to improve the entire mobile experience for the customer. These enhancements include personalizing customer experiences. Customers can determine which method of communication they prefer so that the company simply contacts them through that channel. Companies will also show customers available items depending on the data. A customer in California will likely not be shown heavy winter clothing, while someone surviving in Alaska will not be shown beachwear. This means that the things that are shown to customers are more closely related to them. This practice increases sales as customers are more vulnerable to buying something if it is closely related to them.

Voice search and commands

One of the biggest and newest technologies that is booming is voice search. Voice search as a retail segment is expected to increase to $ 40 billion by 2022. It won’t be long before Siri, Alexa and other virtual assistants are designed with ease for our most complex orders. As the sophistication of speech recognition increases, we will emerge from the other side of the mysterious valley. It’s hard to really have a full conversation with virtual assistants, but that will change in the future. You can already order items from Amazon via Amazon Alexa, so it’s not unfathomable that voice commands become standard.

Chatbot

Customer care is incredibly important. Customers want their problems resolved quickly, but that’s not always possible. E-mails, phones and chats with human personnel lead all employees to manage and operate. This means that lines can pile up and leave customers waiting for their turn to be served. However, artificial intelligence can solve it. AI-powered chatbots will help customers with their questions any time of day any day of the week as they don’t require human employees to function. Customers are very happy to receive the service without delay and employees are happy not to have long queues.

Technology is making huge improvements to people’s lives. Artificial intelligence is strengthening the way people shop online. Mobile websites are becoming properly optimized and equipped with features that satisfy customers. Using the data enables personalized purchases, allowing customers to view relevant content that improves sales. Voice commands and chatbots are perfect examples of how emerging technology is leading the mobile industry into the future. We will have to wait and see how the sector develops as 2020 approaches.

Source: business2community

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