After several repeated attempts by Rose and the Moonbirds team to get an answer about Fallon’s NFT, Rose finally responded two days later that he was too busy to answer whether or not Fallon received a gift, saying via email:
“I have an incredible list of advisors in a wide range of disciplines who receive moonbirds. Some paid for their Moonbirds, some work for them, and some are gifts for the help and advice they have provided. I’m not going to go into the financial details of each Moonbird transfer, but know that just looking at the blockchain transfer is nonsense; It doesn’t show you the full picture of the relationships we’ve built or why they’re getting them.”
The price of an NFT collection is very susceptible to hype: if other people see influencers in the NFT space buying a collection, it makes it desirable and prices go up. A handful of celebrities have gotten into NFTs recently: Justin Bieber, Gwyneth Paltrow, Reese Witherspoon, and other A-list actors, musicians, and athletes have bought popular NFT collections like World of Women or the Bored Ape Yacht Club. MoonPay, a crypto payment company, recently announced a financing round with a group of famous investors. These celebrities may enjoy the artwork or the fun of speculating and collecting, or they may realize the unique lucrative potential: simply adding their own names as a buyer to an NFT will likely increase its value.
And, in fact, that’s what happened with Jimmy Fallon’s Moonbird. On Wednesday morning, before he tweeted, Moonbirds were selling for a range of around $55,000 to $60,000. By Friday morning, the average price had risen to around $111,000, according to the NFT OpenSea trading platform. A rare golden-feathered owl sold for more than $600,000 yesterday.
“We know we are on fire right now, in terms of publicity,” Rose said in a Twitter feed Thursday.