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Most Latino voters are out of reach of the GOP, new poll shows

“I don’t consider myself a Democrat or a Republican, I’m on hold right now until the next election,” he said.

In their effort to attract new voters, Republicans have frequently criticized Democrats for being too “woke.” The charge resonates with many Hispanic voters, with 40 percent saying the party has gone too far in promoting a “wake-up” ideology about race and gender. But there is a clear divide: 37 percent take the opposite view, saying the party has not gone far enough. And nearly one in five Hispanic voters surveyed said he didn’t know if Democrats were too awake, a term that doesn’t translate easily into Spanish.

On many social and cultural issues, Hispanic voters remain aligned with the Democratic Party.

The majority, 58 percent, have a favorable view of the Black Lives Matter movement, while 45 percent have the same view of the Blue Lives Matter movement, which defends law enforcement personnel. Most believe that abortion should be legal in all or most cases; even among Hispanic Republicans, four in 10 oppose the Supreme Court’s decision to overturn Roe v. Calf. Support for Black Lives Matter and abortion rights is largely youth driven. When asked who they agreed with the most on gun policy, 49 percent said Democrats, while 34 percent said Republicans.

Republicans trying to court Latino voters have repeatedly painted Democrats as elitist and out of touch, but the poll suggests the strategy is having limited success.

Nearly six in 10 Hispanic voters continue to see the Democrats as the party of the working class. While white Republicans uniformly see themselves as the party of the working class, even some Hispanic Republicans believe that mantle belongs to the Democrats. And there was no evidence in the survey that Republicans outperformed Latinos without a college education or Hispanics living in rural areas, two key demographics they have targeted for their outreach. One in four Hispanic voters in rural areas remain undecided about who they will vote for in November.

Democrats have come under fire for their adoption of the term Latinx, which is intended to be more inclusive than the gender words Latino and Latina. Previous polls have shown that only a small minority of Hispanic voters prefer the term. But the survey suggests that Latinx is not the most polarizing topic; only 18 percent said they found the term offensive.

The Times/Siena poll of 1,399 registered voters nationwide, including an oversample of 522 Hispanic voters, was conducted by telephone with live operators from September 6-14, 2022. The sampling error is plus or minus 3.6 percentage points for the entire sample and 5.9 percentage points among Hispanic voters. The cross tabulations and methodology are available to all registered voters and to Hispanic voters.

Nate Cohn contributed report.


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