5 years ago, Supernewsroom.com was created with one goal in mind: to become an all-in-one public relations platform. Since then, the team said it has served more than 1,000 clients around the world.
However, as the marketing industry continues to evolve, so must the companies within it. In keeping with that, the founders of Supernewsroom.com have launched an improved version of the site called Supernewsroom.io.
Founders Manminder Kaur Dhillon, a public relations practitioner, and Puspavathy Ramaloo, a former broadcast journalist, shared that the site has new features that can help users, from startups to Fortune 500 companies, manage all of their relationship campaigns. public on a single platform.
Improving the public relations landscape, not competing in it
In an interview with the Vulcan Post, CEO Manminder made sure to emphasize that his app is in no way intended to be a competitor to public relations agencies.
After all, Supernewsroom.io is backed by a traditional PR firm (Intelectasis), along with a tech startup. To add, Manminder said that public relations agencies also constitute the users of this platform, as it helps them optimize public relations tasks.
Supernewsroom.io offers 2 main benefits. It is intended to be a cost-effective public relations method whereby users can easily search for media contacts, send press releases, media invitations or media presentations, monitor coverage, and more, simply by using credits. But more on that later.
The other benefit is that it is a one-stop shop where users can achieve better coverage by being paired with the right media and hiring experts like a virtual PR consultant, writers, and translators to broaden the reach of their content.
On the aforementioned credits, Supernewsroom.io users will buy prepaid credits.
1 credit equals RM2, and by registering for free, users will get 10 credits. These credits are used for emails sent to the media and application database of 30,000 journalists in 8 countries such as Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and more.
A single email will cost 1 credit, and Manminder confirmed that the number of credits used per service is based on the lowest average price of the service, which is how they make it profitable.
Give users more control over their campaigns
From the perspective of someone working in the media industry, the ability of a brand or its PR representative to present their story in a way that appeals to our publication’s content verticals is crucial to getting coverage.
When hiring a traditional PR firm, consultants often work to match brands with the right media. On Supernewsroom.io, users simply have to select the tags that are most relevant to their brand and / or press releases to match the correct posts or journalists.
Of course this could work as intended if the user is honest with their labeling and not just labeling everything for the sake of potentially getting more coverage. However, since emails cost credits and therefore money, this should discourage users from abusing the system.
But sending all those press releases won’t do any good if one can’t monitor the campaign’s success rate either, so Supernewsroom.io has integrated the Google News API for that.
“So if the press release is published on a certain news site, it will show up on the media monitoring page. The success of a press release distribution / campaign is based on the amount of media coverage, ”explained Manminder.
“If a user submits a press release, they will want to know where it is posted. The platform will connect with Google News to get the results instead of the user searching for them on their own. “
Part of a long-term growth plan
A week after its launch, the team shared that 100 companies have signed up to access the platform.
It’s still early days, but the team is confident that Supernewsroom.io will become a significant revenue stream for Supernewsroom’s operations.
Manminder said: “Our goal is at least double digit growth each month in terms of paying users. It will contribute 30% to our total revenue this year and eventually [become] a major contributor to revenue in the next 5 years. “
To achieve that growth, they are increasing their digital marketing efforts, allocating a significant budget for Google Adwords, Facebook ads, and other social media platforms.
Since they are also backed by Intelectasia, they have started a public relations campaign targeting the APAC region and other key markets. Additional steps taken include exclusive virtual previews with industry influencers and partnerships with public relations associations.
- You can learn more about Supernewsroom.io here.
- You can read about other content related to digital marketing here.
Featured Image Credit: Manminder Kaur Dhillon and Puspavathy Ramaloo, Founders of Supernewsroom.io