Naivas Supermarket plans to open a new branch at Githurai 44 and Kisumu as it seeks to strengthen its position as the leading retailer in the country.
The Githurai store, which will open before the end of July, will be located on Kamiti Road, targeting hundreds of shoppers from the region.
The store that will operate in an area that is currently served by Khetias Supermarket will be the retailer’s 74th branch in the country.
It comes at a time when Naivas is racing against time to defend its market leadership against major retailers such as Quickmart and Carrefour, which have also opened new branches in recent months.
“Other stores that are set to open include a store at Githurai 44 and a food market in Kisumu city, both of which are expected to start operating before the end of July,” said Naivas Chief Commercial Officer Willy Kimani. , during the opening of branch 73 of retailers. along Mundi Mbingu street in Nairobi yesterday.
The Githurai 44 store comes just a month after the retailer opened its 72nd branch in the city of Eldoret.
In May, the retail chain took over the former Tuskys space in the strategic Zion Mall within the city’s Central Business District. The Eldoret store is the third store operated by the retailer in downtown North Rift.
The retailer also plans to open a Kisumu branch at Simba Club Hall next to United Mall targeting hundreds of shoppers in the region.
The Kisumu branch comes a few months after Tuskys stopped operating the store due to diminishing cash flows.
The company and its main rivals, QuickMart and Carrefour, are among the retailers that are spending heavily to expand, seeking to fill the gaps left by collapsed and besieged supermarkets.
Tuskys, for example, have been closing stores rapidly for the past few weeks due to heavy debt and insufficient working capital.
The collapse of former retail giant Nakumatt Holdings also left dozens of prime locations to which Naivas and Carrefour have moved.