Netflix is testing a new feature, which will ensure that only those who own the account or live with the account owners can access it. Sharing passwords for Netflix accounts is very common among friends and family, but it looks like the company could make it more difficult with an upcoming feature, which will require a code before accessing the account.
The feature was spotted by Gammawire, which has also shared a screenshot of it. Netflix confirmed that it is testing such a feature on The Verge. A spokesperson told the website: “” This test is designed to help ensure that people using Netflix accounts are authorized to do so. “
So how will the feature work?
Basically, every time someone new tries to access the account, Netflix will ask for a code sent to the email associated with the account or the mobile phone number that is linked. There is also an option to ‘Check Later’ based on the size of the screenshot.
According to the report, the feature is currently being tested with a very small sample size of users, but the report adds that the warning is shown to those using borrowed accounts. Of course, family members, even in different cities, can request codes, but if you’ve been using your friend’s Netflix account for a long time, the party is likely to come to an end.
Regarding the ‘Verify Later’ option, it seems that while users were able to access the account, the warning has yet to come back a second time.
It won’t be surprising to see Netflix crack down on password sharing. While the streaming service has close to 200 million users, it has a lot of competition in its local US market and globally as well. In India, for example, Netflix is the most expensive subscription among streaming websites. Still, if Netflix wants to grow its subscriber base, it will want more and more users to pay.
Since the company is still testing the feature, there’s a chance it won’t roll out for everyone, but if it does, it would be bad news for all Netflix fans, who have been accessing the service without paying a bill.