Today’s heroes are not the ones society is used to. Through sport, these heroes challenge stereotypes by breaking down the barriers they have to live with every day.
Following the success of “Juntas Imparables” in 2018, Nike Mexico’s new Just Do It campaign seeks to further inspire and enable young people to live healthier lives, inviting the next generation to sport.
Directed by Loren Denis, “Tiempo de Ser Héroes” tells a series of stories about unexpected athletes; is an invitation to a movement driven by sports, encouraging athletes of all experience levels to become the new heroes of the city. It is also a call to move the city through sports, and to celebrate the passion, perseverance and spirit of Mexican athletes who, with their actions, are inspiration for others.
Join the challenge at nike.com/heroes and create a squad with three friends to participate in this exciting experience, inspired by Mexico City, where you can accumulate minutes of movement. The platform also allows you to record your activity through the Nike Run Club (NRC) and Nike Training Club (NTC) apps.
A little more about the real athletes behind the movie:
Daniela Velasco, 1,500 meter sprinter
Velasco is one of the most tenacious Paralympic athletes today. Her attitude of perseverance has led her to break limits and believe in the power of dreams. For her, running is a way of being free. She is champion of the London 2012 Paralympic Games, the Toronto 2015 Pan American Games and, more recently, the Lima 2019 Pan American Games.
Alejandra Orozco, diver
Orozco earned her first Olympic medal at age 15 and, at that time, became the youngest Olympic medal winner in Mexico. Since then, she has set high goals: to become the best athlete of all time. Discipline and self-confidence drive her, and she is a medalist in the 2013 Slam Dunk World Series, the Toronto 2015 Pan American Games, and the Lima 2019 Pan American Games.
Nataly Gutierrez, Karina Esquer and Mariana Valenzuela, basketball players
Nataly Gutiérrez, Karina Esquer and Mariana Valenzuela are the future generation of basketball athletes and they are defying the rules. Together they have become a community of women seeking to change the future of sport.
Nicole Pérez, footballer
Pérez is one of the most important voices in women’s soccer in Mexico. He belongs to the first generation of soccer players who are supported in their profession by their families, defying all the conventions and the patriarchal system of the country.
Dulce Orihuela, boxing coach
Orihuela had to convince her father to let her box. Within a week of training she was in the ring for her first fight. Today, she spends her time as a coach at TRASO, a program that offers children weekly boxing classes along with educational and counseling workshops. It teaches the fundamentals of boxing as a basis for developing character and determination, especially among young women from the marginalized community of Tacubaya, Mexico City.
Paulina Pulido, dancer
Pulido started dancing when he was 11 years old and quickly fell in love with the art of movement as a form of expression. For her, dance is a community-building sport and she believes faithfully that it can help raise self-expression.
Mariana “Barby” Juárez, boxer
For Juárez, every move he makes is full of heart. He has won the World Boxing Council title nine times, and he’s still going for more.
Lorena Dromundo, downhill cyclist
Dromundo started downhill at age 11. Since then, she has managed to venture into a sport considered exclusively for men, and is one of the few women who practices it professionally.