As part of its combined $ 140 million investment to address racial inequality, NIKE, Inc. is awarding $ 1 million to Goalsetter, the only youth financial education platform in the United States run by a black businesswoman. Founded by Tanya Van Court, Goalsetter uses digital platforms to engage young people and help them better understand financial well-being, while saving for their future, all through fun games and the support of celebrities, musicians and athletes. NIKE, Inc. is proud to support Goalsetter’s efforts, along with the work led by its other strategic partnerships with Black Girls CODE, NAACP Empowerment Programs, LDF, announced in 2020, and Black Girl Ventures, announced in 2021.
“Nike is ushering in a historic moment by helping to change the way America educates an entire generation of children, using culturally relevant game-based content to excite and engage them, and begin to walk toward financial freedom,” says Tanya Van. . Court, CEO of Goalsetter.
Goalsetter hopes to help create a savings account for every child in America and instill strong financial habits in them through a novel combination of education, play, and gamification. On average, kids with savings accounts are more likely to go to college and own stocks in the future. The goal is to reverse the generational wealth gap that statistically crosses ethnic lines. By 2053, African Americans are projected to have negative net worth, while Latinos are projected to have negative net worth by 2073.
Nike’s $ 1 million investment, which is Goalsetter’s largest corporate donation to date, will help the organization seed 10,000 savings accounts for children, with a focus on black youth, through the Goalsetter app. The investment will help children jump-start their financial wellness journey.
“As part of Nike, Inc.’s Commitment to the Black Community, we are proud to announce our newest partner, Goalsetter,” says Craig Williams, President of Jordan Brand. “Their purpose of fostering financial literacy for black families aligns with our goals, specifically focusing on economic empowerment to address racial inequality for African Americans. Our partnership with Goalsetter is one of the ways that Nike, Jordan, and Converse seek to transform the way American families, and young black people in particular, access financial education and, in turn, feel empowered to achieve their goals. goals “.
The announcement coincides with the launch of $ 2.75 million in Black Community Pledge investments to local organizations that advance economic empowerment, education and social justice on behalf of black communities in seven cities across the United States. Fellows were first advertised in Portland and New York City, with additional beneficiaries in Boston, Chicago, Los Angeles, Memphis and Saint Louis to be announced.