© Reuters. FILE PHOTO: The Netflix logo is seen in their Hollywood office, Los Angeles, California, USA, July 16, 2018. REUTERS / Lucy Nicholson / File Photo
(Reuters) -Netflix Inc is launching an online store to sell limited-edition clothing, lifestyle items and collectibles based on “Stranger Things,” “Lupine” and other popular shows, the streaming giant said on Thursday.
Netflix (NASDAQ :). The store will be available in the United States starting Thursday and will expand to other countries in the coming months, Netflix said in a blog post.
The video streaming pioneer faces a growing list of competitors offering their own streaming services with new movies and TV shows. In April, Netflix fell short of Wall Street projections for new subscribers.
The online store offers a new source of income for Netflix and expands its product line beyond the items it sells through parties such as objective (NYSE 🙂 Inc and Walmart (NYSE 🙂 Inc.
Merchandise in the online store will be “carefully selected high-quality clothing and lifestyle products,” the company said.
Items debuting this month include streetwear and action figures based on the anime series “Yasuke” and “Eden,” and clothing and decorative items inspired by the French police thriller “Lupine,” Netflix said. The “Lupine” products were developed with the Louvre museum.
In the future, the company plans to introduce products based on the hit series “The Witcher” and “Stranger Things” and the Netflix logo of the Japanese fashion house BEAMS.
Netflix has also created video games based on the shows “Stranger Things” and “La casa de Papel.”
Shares of Netflix rose 0.4% to $ 487.72 in afternoon trading on Nasdaq.
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