The Museum of Illusions in Zagreb has actually become the largest private museum chain in the world, offering fun and education as it explores different perspectives on the human mind.
The museum displays a series of optical illusions, such as water flowing uphill in defiance of gravity, a maze of mirrors or climbing on the roof.
“Illusions are bright and entertaining reminders that our perception of the world is sometimes just a perception,” the museum says.
The Museum of Illusions opened in 2015 after two years of preparations inspired by the Mental games Television show on the National Geographic channel.
“It was an idea about exploring the human mind in a different way,” said Roko Zivkovic, owner and founder of the museum.
The museum has now become one of the most visited in the Croatian capital and has opened franchises abroad due to the interest shown by foreign visitors.
“In these almost six years we have become the largest museum chain in the world with a presence in 30 places,” said Zivkovic.
Locations include Paris, New York, Dubai, Toronto, Vienna, and Shanghai.
“Even during this pandemic period we managed to open eight museums elsewhere,” Zivkovic said.
However, the business was not fully affected by the COVID-19 pandemic.
“Now we can receive 20 or 30 visitors here in Zagreb at a time, depending on the restrictions. The number of visitors was reduced as tourists and school groups at the moment are not coming to visit like they used to, ”said Zivkovic.