As the streaming wars rage, NBC in 2022 will make a play for subscribers with a deal that brings Universal’s movies directly to its Peacock service after their theatrical release.
As part of a multi-year deal, films from Universal, DreamWorks, Illumination and Focus Films I want land on NBC’s Peacock as streaming exclusives for the first and last four months of an 18-month “pay one” window, reports The edge. Pay-one is the industry language for primary rights content agreements.
Sources said Universal Filmed Entertainment Group films will be available on Peacock no later than four months after their theatrical release. Advance titles include “Jurassic World: Dominion,” an untitled horror film by Jordan Peele, and “Minions: The Rise of Gru.”
Universal has also committed to creating exclusive content for the streaming service.
Peacock officially launched in July 2020 – Comcast customers got an “early preview” in April, with up to 20,000 hours of pooled content from NBCUniversal’s vast content stocks. The service has three tiers, including a free ad-supported version with 13,000 hours of content, a premium ad-supported option with 20,000 hours of content, and an ad-free higher tier.
With a roster of classic content, as well as originals like “Punky Brewster” and “Saved by the Bell,” Peacock is a major player in a streaming battle that includes Netflix, Amazon, Hulu, and Apple.
Offering high-quality originals and exclusives, Apple’s Apple TV + service has relied on free trials since its launch to drive growth. Previously, the company offered a generous one-year subscription with the purchase of eligible devices, but that came to an end this month and was replaced by a more traditional three-month preview period.
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