As Universal’s pay TV partnership with HBO expires at the end of the year, the Peacock studio’s streaming service will officially take its place starting in 2022.
All Universal Filmed Entertainment Group theatrical releases starting next year will play on Peacock during each film’s paid partner TV window. Each film will be available on Peacock for a unique initial four-month period followed by the final four months in a traditional 18-month one-time payment period. During those intervening ten months, the studio’s motion picture product will be licensed to additional partners. This replaces Universal’s long-term pay TV contract with HBO, which expires at the end of this year. Theatrical releases typically hit pay-cable channels about 200 days after the theatrical release. Under the new Peacock deal, they’ll be available at home 120 days after a movie’s theatrical release. Essentially a window creak there.
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They told me that their targeting had not been done before in the traditional one-time payment window. By displaying Uni content across multiple platforms for the first 18 months, your titles will be updated in the streaming realm so that no title or platform is oversaturated. Universal is also developing original films exclusively for Peacock, which will also debut next year.
The deal covers all theatrical releases from Universal, Focus Features, Illumination and DreamWorks Animation. Note that the recent $ 500 million grossing success of the study F9 it will go to HBO in its first pay TV window. The Universal 2022 board includes Jurassic world: dominance; Jordan Peele’s new gender image, DWA Bad boys other Puss in Boots: The Last Wish as well as Illuminaton Minions: The Rise of Gru.
“Since Peacock’s launch just a year ago, we’ve seen an incredible movie audience and continue to expand our catalog with a range of movies for every fan and occasion,” said Matt Strauss, President, Direct-to-Consumer and International, NBCUniversal. in a statement. “Universal Filmed Entertainment Group has been a fantastic partner and we are excited to not only bring their incredible list of blockbuster movies and beloved franchises to Peacock in the first pay window, but also to bring a steady stream of new and original films exclusively for Peacock customers. throughout the year “.
“This new dynamic Pay-One agreement demonstrates UFEG’s ongoing commitment to building a film ecosystem that enables filmmakers and artists to reach the widest possible audience, celebrates and empowers the theater experience, and above all, allows fans to experience the movies they love on their own terms, ”said Peter Levinsohn, vice president and director of distribution at UFEG. “We are excited to become Peacock’s first Pay-One partner as the platform continues to select and build a vast library of movies that will delight its rapidly growing subscriber base.”