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Prepare for TV-style commercials on console and PC games

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A hot potato: Have you ever been playing your favorite video game and thought, “Yeah, this is fun and all, but I wish I had some TV commercials trying to sell me crap”? It’s pretty unlikely, but a company just doesn’t care about how it feels and is prepared to make this nightmare scenario a reality.

Axios It reports that an advertising platform called playerWON, owned and operated by the television advertising technology company Simulmedia, has been tests console game advertisements for more than one year; will also come to PC. The tests have been successful, according to the firm, and it has now signed agreements with Electronic Arts and Tencent’s Hi-Rez studios to include them in more games. Hurrah!

The ads try to offer some incentives to the viewers. Players can determine whether they want to watch a 15- or 30-second commercial in exchange for an in-game reward, such as skins and avatars. Longer ads presumably offer better benefits.

The characteristic is justified by the fact that most young people between the ages of 18 and 34 cannot access them through traditional advertising methods, such as television commercials. Additionally, in-game ads are reportedly cheaper and more efficient than brand integrations like those in NBA 2K.

Simulmedia claims that their research shows that gamers are willing to watch up to ten ads per day to get some freebies. He also said that during the pilot campaign with F2P MOBA Smite, “players were much more likely (22%) to play a game and spend money in-game (11%), if they saw in-game ads that gave them access to more. gaming advantages “.

That appear These ads will be limited to free games that are based on in-game purchases to earn money. Given what happened with the Oculus Quest announcements in Blaston and the outrage of NBA 2K21, one would assume that the studios will not add commercials to their paid games. But nothing is certain in large companies.

“The acceleration of Free-to-play (F2P) games on consoles and PCs, such as Fortnite, Apex Legends, Call of Duty Warzone and Roblox, means that audiences and playing time have seen explosive growth, but the great Most gamers, plus 90%, never spend money on F2P games, “Simulmedia executive vice president of gaming and OTT Dave Madden told Axios.

Even if the ads are limited to free console and PC titles, this is definitely going to piss off most gamers. However, Simulmedia plans to launch in-game ads in about a dozen more titles by the end of the year.

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