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When my dad turned 40, we threw him an “Over the Hill” party, complete with cardboard headstones and black balloons. At the time I thought it was too oldBut now that I approach that age, I shudder to think about the long-standing concept that middle age is considered almost senile in our culture.
Fortunately, the conversation about aging has been turning in a positive direction in recent years. Instead of frantically trying to turn back the biological clock with expensive products and procedures, many embrace their wrinkles and gray hair as physical reminders of all the wisdom, life lessons, and incredible memories collected thus far.
From celebrities like Andie MacDowell and Allison Janney to a host of online influencers, more and more women have turned their backs on expensive salon visits and are embracing their gorgeous natural gray hair.
But just like those bangs you decided to get and hated, the growing period is long and can be downright uncomfortable. Fortunately, there is an affordable line of products on the market that help make gray hair easy and look good every step of the way.
Introducing Go Gray
At the height of the pandemic, with salon doors closing and many of us stuck at home baking copious amounts of bread, a new global movement for “Go Gray” was founded. The break in normal life made many women realize that they were done with the time and expense of dyeing their gray roots. That’s where Go Gray was born.
Go Gray’s mission is simple: meet women where they are in their transition. They provide quality, yet affordable products to help blend the dreaded “line” between color-treated and gray hair, safely remove old dye, tone gray hair, and keep hair nourished—all from the comfort of your own home.
Suitable for all hair types, the vegan and cruelty-free formulas in the four-step hair care line are designed to help you wherever you are on your gray journey. Whether you’ve recently decided to transition or have been growing your natural gray hair for months, Go Gray has the right product for every stage.
Complete Go Gray System
While there are four stages to Go Gray’s complete line of hair care, not everyone will need to use all four treatments. Also, your needs are likely to be different if you’ve been coloring your hair for years or if you’ve gone natural your whole life. Let’s take a look at each step.
Stage one: delete
Probably the worst part of the process of going gray is the unsightly line between your new silver hue and previously dyed locks. That’s where the Go Gray Revitalizing Treatment comes into play.
This professional formula is designed to safely remove old semi-permanent and permanent dyes to help gently lighten hair. The result is a more uniform hair that contrasts less with the incoming gray hair.
Additionally, the Revitalizing Treatment contains aloe vera and soy protein to help hydrate and strengthen hair, reducing breakage, split ends and dull strands.
To use, simply mix and apply the product to any strand of hair that has been colored. Cover loosely with the included plastic lid and let rest for 20 minutes. Almost like magic, the formula will release stubborn hair color from your strands, allowing it to be easily washed out and rinsed out.
Stage Two: Fading
While the Revitalizing Treatment is a great first step to stripping a lot of hair color from your strands, the Go Gray Lightening Duo is the perfect follow-up to continue fading semi-permanent and permanent color.
Developed with activated charcoal, a detoxifying ingredient that helps remove product buildup, the clarifying shampoo and conditioner are designed to help your hair blend better after each deep cleansing wash. It also cleanses the scalp without drying it out, ensuring that incoming gray hairs grow in strong and healthy.
And while many hair lightening treatments can be harsh, Go Gray’s products are packed with Vitamin B5, Oat Bran Extract, and Orange Peel Extract to help lock in moisture, smooth frizz, and add shine.
For best results, use the clarifying duo 1-3 times a week and be sure to leave it in the conditioner for 3-5 minutes after shampooing to really lock in moisture.
Stage Three: Maintain
If you’ve ever been a fan of bleaching your hair, then you understand the importance of toner in helping to create and maintain your optimal shade of blonde. Go Gray’s Purple Toning Duo system provides the same effect but for your gray hair.
The violet pigment in the toning shampoo and conditioner helps combat brassy or yellow tones in hair that can result from color removal, sun exposure and heat styling.
While traditional purple shampoos can be drying, Go Gray’s formula is fortified with vitamin B5, avocado and coconut oils, and quinoa extract to help nourish and protect. The invigorating conditioner also contains castor oil to help lock in moisture after you shower.
Stage Four: Treat
While Purple Toning Duo is ideal for more frequent use, Go Gray Purple Toning Masque seriously deep conditions, adds softness and protects from heat styling while intensely nourishing hair.
Treat this powerful formula as you would any weekly deep conditioning treatment. Like the toning shampoo and conditioner, the Purple Toning Mask contains violet pigments that target unwanted warm or yellow tones and lighten gray hair.
Along with vitamin B5, oat bran extract and orange peel extract, the formula contains olive-derived squalane that provides additional protection against heat styling and helps reduce breakage.
What women are saying about Go Gray
The hype around Go Gray products is real. Every product in their line has at least an average of 4 stars out of 5 from hundreds of satisfied customers. This is what real women say.
“I am a busy career woman and have been trying to go gray for years but have never felt comfortable waiting months for my natural shade to grow out,” Kristen wrote. “Luckily I found this system and the transition is amazing. The fading shampoo and conditioner system really help(s) manage the process and I couldn’t be happier.”
“I used the Go Gray Toning Duo after using the Clarifying Duo and Kit. This duo lightened up my gray as well as the leftover color left behind by the other kit. I love how my hair feels and looks. It’s so bright and healthy. This removes all the tan,” Yvonne commented. “My gray is brighter and shinier. The color is lighter too. I love that it is made with natural ingredients that do not put more stress on my already damaged hair. I was excited and nervous about ‘Go Gray,’ but after using the toning duo, I’m so glad I did.”
“Although I didn’t have to use the color remover, I was very excited to use the other products in the kit,” Shania noted. “My hair went from feeling pretty rough to feeling silky smooth. The scents are really nice and my gray hair was shiny.”
How to choose the right product for you
Go Gray Remove and Fade Treatments are designed for hair that has previously been colored with semi-permanent or permanent dyes. The Revitalizing and Lightening Treatment Duo will not affect the tone of bleached hair, nor will it remove the natural color of the hair.
Depending on the color and the frequency of previous colorings, you may need to use the Revitalizing Treatment more than once. Those with dark brown or black tint should start with the Remove treatment before moving on to the Fade. If you have dyed a lighter shade, you may be able to achieve the desired results with the lightening duo alone.
Those with natural hair or bleached hair can use the Purple Toning Duo and/or the Purple Toning Masque. These treatments will help tone and nourish your light locks to bring out a vibrant hue with palpable shine.
Start your Go Gray journey today
Go Gray is dedicated to making the process of transitioning to your natural silver tones as easy as possible, and that includes purchasing their products. Forget trips to the salon or specialty stores, because Go Gray is available at Walmart, Walgreens, CVS, Target, and Amazon.
Plus, each product in the Go Gray line is less than $15! Go Gray understands that part of the reasoning for transitioning gray is save money, and they priced their product to reflect that value despite its salon-quality ingredients.
Every Go Gray product comes with all the products and tools you need for each treatment, along with easy-to-follow instructions. Go Gray also offers instructions on their website, along with a quick video tutorial on how to use each product in their line.
As a trusted friend, Go Gray is here to support you through your gray transition. Thanks to its accessibility, affordability, and excellent customer service, there’s never been a better time to embrace your natural silver or gray hair thanks to Go Gray!