The Boost LALIGA member clubs met last week on Thursday at the LALIGA headquarters in Madrid to take stock of the first season of the project and evaluate its evolution.
In this first stage of evaluating objectives, the clubs achieved 72% compliance, in addition to the 8% that are on track to achieve their goals, a significant proportion that shows the level of development that the project has launched.
In addition to meeting objectives, the effort of the clubs to develop strategic initiatives has generated additional investments that represent added economic value, the details of which LALIGA will detail shortly.
The meeting was attended by all the clubs involved in the project, including the four clubs promoted to LALIGA HYPERMOTION last month. CD Eldense and Racing de Ferrol confirmed their support for the initiative as new members, while AD Alcorcón and SD Amorebieta have been part of the project from the start, having played in the second division in recent seasons.
The main objective of the meeting was to analyze the results obtained during the last year and a half of the project, identify areas for improvement and establish new challenges and strategic initiatives.
The event was attended by the presidents and general managers of the clubs, but it was also open to other representatives, which allowed them to reflect on the progress of the season and lay the foundations for the new campaign.
Javier Tebas, president of LALIGAhighlighted the importance of the collective nature of the project: “We are all committed to making this project a success as it will be for LALIGA as a whole. We all work for the collective good and we are very aware that if we do not meet our objectives, we are not only harming ourselves, but also the collective”.
The session included a review of the season’s major achievements, as well as an overview of strategic growth objectives that highlight the evolution of digital, infrastructure and business development.
Future goals for the clubs include creating content in more languages to grow their audience, infrastructure improvements to enhance the fan experience, and a continued commitment to apply technology developed for the sports industry.
In addition, two new work verticals have been added to the nine existing Boost LALIGA verticals: Business Infrastructure and Human Resources.
After receiving a payment in June of 482 million euros, LALIGA has already received a total of
€1,400 M from the investment fund according to the established schedule. CVC must pay a final installment before the end of the 2023/24 season, which will complete the total of 1.9 billion euros provided for in the agreement.
The investment is restricted in nature and can only be used for a series of predetermined purposes. At least 70% must go towards investments for growth off the pitch, with optional investments to boost club financial structures (max 15%) and to strengthen the playing squad (max 15%).
Impulsar LALIGA was launched in 2021 as a strategic project for LALIGA, through which the CVC investment fund, a key partner with extensive experience in the sports industry, committed to inject close to 2,000 million euros to implement growth and consolidation projects, both on and off the pitch. This pioneering agreement provides LALIGA clubs with the necessary support to advance 20 years of professionalization and development, in addition to allowing clubs to develop projects that guarantee their comprehensive growth.
Tags: LaLiga, Madrid
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