European giants Paris saint germain recently announced its partnership with the Japanese company Arax. The brand is famous for designing trendy Pitta masks. The defending French champions will collaborate with their new global sponsors to create a new line of face masks for PSG players and their fans.
The skins will make their debut in PSG stores and on e-commerce platforms around the world after all seven designs are revealed. These special edition skins will include the name or crest of the top Ligue 1 team. The skins will be available to fans starting in the summer.
Founded in 2013, Pitta Masks made its entry into the market as a fashion accessory. Although the mask is not designed to protect from the covid-19 virus, the masks are intended to provide a modern and practical face cover for fans. Arax has been promoting “mask = fashion” by encouraging the people of Japan to wear masks in the current situation. After having a significant response in Japan, Arax approached PSG to collaborate to achieve a greater reach beyond the country.
Speaking of the association, Yoshiyasu Arakawa, vice president and representative director of Arax is confident that the agreement with PSG will allow them to gain fame around the world.
“By signing this contract with Paris Saint-Germain, a club that has more than 100 million followers on social media around the world, we are encouraging people around the world to wear our masks as a fashionable garment.” and spoke about promoting the value of masks and their possibilities.
Sébastien Wasels, Managing Director of Asia Pacific at Paris saint germain, expressed his excitement about having a new Japanese partner that will further help them establish themselves in Japan, following their recent launch of stores, digital platforms, and fan events across the Asian country.
Marc Armstrong, director of partnerships at Paris Saint-Germain, also commented on the development saying: “Since masks have become an important part of our daily lives, it is great for us to be part of this association. We are also excited to help the global launch of Pitta Mask, and we believe this partnership is beneficial for both the brand and the club. “