New Balance has unveiled Manchester City and England star Raheem Sterling as the brand’s new global face. He confirmed his deal with the US-based sportswear and apparel brand on Wednesday after working with Nike for a long time.
I finished speaking. @ sterling7
– New Balance Soccer (@NBFootball) May 19, 2021
Sterling is the latest star to join New Balance after Liverpool’s Sadio Mane joined in 2019 and Arsenal’s young prodigy Bukayu Saka last year. From growing up in Brent, England, to Manchester City and England’s star winger. Sterling’s journey has been a sight to see and has inspired many young players around the world.
The former Liverpool player signed for Manchester City in 2015 for an initial £ 44 million, with an additional £ 5 million potential in add-ons making him the most expensive English player at the time. He is currently the UK’s third highest paid player at £ 15.6 million per season.
Sterling is under contract at Manchester City until 2023 and earns £ 300,000 per week. This new collaboration will go beyond the pitch as the Man City player and New Balance set out to collaborate on performance and lifestyle products. Sterling will be wearing New Balance exclusive edition boots called Furon v6 + which would be limited edition ‘RS’ boots with a white base and gold sole.
Sterling previously worked with Nike, but left the American brand in 2019. He was also rumored to be close to signing a £ 100 million deal with Puma, Manchester City’s official uniform supplier. It was also rumored with Air Jordan when he was without a sponsor for over a year, but New Balance lured him to join them. It also has several other endorsement deals with brands like Clarks, H&M, Gillette, Lucozade Sport.
New balance He will also support Raheem Sterling’s philanthropic work outside the world of football, providing opportunities for underprivileged children in Kingston, Manchester and London. He will wear those boots in the game against Everton on May 23 and in the Champions League final against Chelsea on May 30.