Casino Group boosts its digital and technological development with this new agreement, by obtaining the Premier status of Google Cloud.
Although the retail market is rapidly transforming, this alliance is the first in France.
This new strategic development for the French retailer will have two operational implications. First, at the B-to-C level, the group’s brands will deploy innovative digital solutions to enhance the consumer experience and optimize operational efficiency.
An opportunity for the international development of RelevanC
To this end, the data analytics, machine learning and artificial intelligence capabilities of Google Cloud and Accenture will be innovative and valuable assets for the Casino Group. From a B-to-B perspective, this alliance will also drive the development of RelevanC (a subsidiary of the Casino Group specialized in data marketing), thanks to the technological and commercial support of Google and Accenture with its vast client portfolio. RelevanC CEO Cyril Bourgeois explained that this alliance offers an “opportunity for RelevanC to confirm its leadership position” in data marketing.
in a Press release, Casino Group CEO Jean-Charles Naouri stated:
“This alliance with two major technology players marks another crucial step in the deployment of the Group’s digital strategy. It will allow us to accelerate two of the Casino Group’s priorities: on the one hand, to continue improving customer service through technological innovations such as AI applications; on the other hand, accelerate the growth and creation of value of our technological activities in data and software ”.
An agreement that places the Casino Group at the center of the new expectations of consumers
This ambitious alliance symbolizes the dynamism of the retail market, which increasingly benefits from the operational advances that digital transformation makes possible (automated and intelligent data processing, improved predictive capabilities, data-driven optimization of retail operations). Additionally, the Covid-19 pandemic played a role in this digitally oriented alliance. As Google Cloud CEO Thomas Kurian reminds us, the healthcare crisis has “significantly changed” the expectations of consumers and retail operations. With his experience in Google Cloud, Kurian further predicts that “cloud technologies, including infrastructure and its security, data analytics and artificial intelligence and machine learning, along with training and acculturation programs, will be critical to companies that want to take advantage of these changes. “So this is a huge blow for Casino Group, which is placing itself at the center of changing consumer expectations.