Roku will add 23 series on Friday to its free streaming outlet, the Roku Channel, including previous Quibi shows as an Emmy-nominated comedy. The Mapleworth Murders.
The newcomers’ announcement came with new data from Nielsen showing the channel No. 6 in terms of household reach among all streaming services.
Along with 18 other treasury titles of Quibi shows acquired from the defunct mobile streaming channel in January, Roku will also debut three more new originals. Include Sweet eyes, an edible creations contest hosted by Josh Groban; Absolutely clean, a Leslie Jordan cleaning contest; other What happens in Hollywood? a ten-part documentary series by filmmaker Maria Zenovich on how entertainment shapes opinions about sex and sexuality.
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Roku is also putting out a second season of A million thanks, the unscripted show produced by Jennifer Lopez’s Nuyorican Productions and B17 Entertainment. Quibi ordered a second season in April 2020, but it didn’t launch before the company closed in October.
The Roku channel is available in the US, Canada, and the UK. When Roku reported earnings last week, it said a record number of unique accounts among its base of 55.1 million viewed the channel.
Nielsen’s measurement of the June broadcast, Roku said in announcing the original premieres, ranked No. 6 among all streaming media. In Nielsen’s “family reach” metric, the Roku channel was only behind Disney +, Hulu, Amazon, YouTube and Netflix and finished ahead of its free rivals Pluto and Tubi. Nielsen’s methodology has been criticized lately and each streaming gamer tends to define their own terms of success, but Roku pointed to Nielsen’s numbers as proof of a successful strategy.
“While it’s only been a few months since Roku Originals launched, the response has been overwhelming,” said Brian Tannenbaum, Roku’s head of alternative programming. “We’re excited to keep pace with premium series, featuring Hollywood’s top talent, available only on the Roku channel with this upcoming roster of original programming.”
Scripted programming chief Colin Davis said the channel’s original roster “may offer something for everyone.”
Launched in 2017, the Roku channel has assembled a lineup of 40,000 movie and television titles, as well as nearly 200 linear live channels. Since Roku Originals launched in May, they represented the top five TV shows aired on the channel from May 20 to July 18, judging by unique views. Roku Channel’s streaming hours more than doubled in Q2 compared to the same period in 2020. Due to stark comparisons to Q2 2020 in the form of Covid-19, Roku’s total streaming hours decreased in the quarter and added 1.5 active accounts, a slowdown from the last few quarters.
These are the shows that will premiere on Friday as Roku Originals:
- & Music
- The Andy Cohen Diaries
- Benedict Men
- Elba vs. Block
- Sweet eyes
- Fierce queens
- Got mental with Lior
- Mapleworth Murders
- Memory hole
- Good that!
- Nikki Fre $ h
- Run this town
- The sauce
- Sex next door
- Scrolling skrrt
- Absolutely clean
- The stranger
- Thanks a million (season 2)
- What happens in hollywood