Adding a dash of nostalgic fun to our screens, Ryan Reynolds has given fans a delicious joke about the return of their favorite sarcastic alien: ALF (‘Alien Life Form’).
The 46-year-old superstar shared the exciting news via an Instagram post, announcing that the prankster alien and 100-year-old would be making a grand comeback on his Maximum Effort Channel on July 29.
The actor and entrepreneur revealed, “Having our own @MaximumEffort Channel means doing fun things like creating new ALF content for ALF reruns. Marketing should be FUN.”
He extended his thanks to various partners involved in this project, including Mint Mobile, Hims, Ring, Fubotv, and of course, the official ALF account.
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This ALF revival is the result of a unique collaboration between Ryan, original ALF creator Paul Fusco, and Shout! Studies.
However, as Entertainment Weekly explains, fans shouldn’t anticipate full episodes. Instead, the channel plans to air beloved ALF episodes from the past, accompanied by new ALF-focused shorts promoting a variety of brands like Mint Mobile and Hims.
A glimpse of these shorts was shared on Ryan’s recent Instagram post. This project aligns well with Ryan’s entrepreneurial endeavors: The actor bought an ownership stake in Mint Mobile in 2019, estimated to be between 20 and 25 percent. Since then, he has frequently appeared on the screens of the brand’s advertisements.
Speaking to Entertainment Weekly, Ryan expressed his passion for combining show content and sponsorship, stating, “At Maximum Effort, we love taking risks and blurring the lines between shows and sponsorship because we believe both can be equally entertaining.”
The return of ALF, originally a staple of NBC sitcoms from 1986 to 1990, holds a special place in Ryan’s heart due to his childhood affinity for the character.
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The sitcom revolved around the Tanner family in suburban California, who took in ALF after his spaceship crashed in their garage and subsequently had to hide him from nosy neighbors and government agencies.
Ryan’s Maximum Effort, a digital marketing and production agency founded in 2018 with George Dewey, is the driving force behind this renaissance. In June 2021, it became part of the adware company MNTN, although it still retains its original brand identity.
This thrilling adventure is in the spirit of Maximum Effort, a nod to a catchphrase from Ryan’s 2016 hit film, Deadpool. His notable projects include the second Deadpool movie, the FX series Welcome to Wrexham, and the highly anticipated Deadpool 3, set for a 2024 release.