S & B’s Golden Curry Sauce Mix, other spice and condiment products, officially available in the Philippines


S & B’s delicious Golden Curry Sauce (SPICE & HERB), which has been an important ingredient in cooking Japanese curry and other sumptuous meals for years, is now available in the Philippines.

Free from meat derivatives, Golden Curry has a rich aroma of spices and herbs, making it a popular staple in many homes and restaurants. It’s a versatile sauce that turns any ordinary dish into a fantastic meal. It can be used as a sauce for anything: potatoes, meat dishes, or even as a sauce for steamed vegetables.

“Curry is a single dish eaten with rice, vegetables, meat or seafood,” said Iga Keisuke of S&B International. In addition to being a healthy dish, curry tastes best when many ingredients are mixed together and cooked in a large pot.With Filipino culinary ingenuity and rich local ingredients, it’s thrilling to see the venue’s unique take on curry.

S&B, Japan’s number one producer of spices, condiments and herbs, has appointed New Hatchin as the exclusive distributor of its products in the Philippines.

In addition to inventing Japan’s first curry powder and the world’s first tube of wasabi paste, S&B is also known for its Nanami chili and Layu. It is very common to find S&B toppings placed on the table in Japanese restaurants, as they are often used to flavor any ramen and gyoza. Furthermore, S&B products have been well adopted in many dishes such as curry, chahan, yakitori, tonkatsu with Karashi or yellow mustard. Nanami chili also works wonderfully with local dishes like sisig and tokwa’t baboy.

New Hatchin S&B

Other great products New Hatchin wants to bring to market are S & B’s All in one Salt & Pepper, S&B Crunchy Garlic, and S&B Yakiniku Seasoning Mix, which are bound to add a new layer of delicacy to any meal.

“This is a milestone for our company and, with the exclusive distribution agreement, popular S&B products will be effectively promoted and distributed to increase brand awareness in the market. We hope to reach every Filipino family with S&B products ”, Alfie Piamonte, chief operating officer of New Hatchin.

S&B products will soon be available in local supermarkets, New Hatchin grocery stores and online stores.



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