Samsung announced two new Galaxy A series smartphones on Wednesday, the company’s latest attempt at the premium mid-range market. Both the Galaxy A52 and Galaxy A72 will help the world’s largest smartphone maker attract smartphone users who aren’t willing to pay a premium for the Galaxy S21 series but still want devices with the latest features.
The new Galaxy A series phones will be available starting at € 349 (around Rs 30,180) and cost less than the flagship Galaxy S21 range. The Samsung Galaxy A52 is priced at 349 euros (about Rs 30,180). The 5G model of the same device will cost 429 euros (approximately 37,100 rupees). The Galaxy A72, on the other hand, will sell for 449 euros (about 38,830 rupees). Historically, the Galaxy A series has been more expensive than the Galaxy M series, Samsung’s range of mid-range smartphones.
The Galaxy A52 is seen as Samsung’s trump card to serve the same segment where players like Vivo and Oppo are gaining ground, especially in India. The phone features a 6.5-inch FHD + 120Hz Super AMOLED display, which means web pages and videos will open faster, compared to 60Hz on the previous generation model. Notably, the Galaxy A52 also has an IP67 water and dust resistance rating, something that no other phone offers in this price segment. Samsung is also bringing stereo speakers to the Galaxy A52 along with Dolby Atmos enhancements.
Samsung put a lot of focus on the cameras on the Galaxy A52, and the device has a quad-camera setup on the rear. The Galaxy A52 has a 64MP OIS-capable main camera, a 12MP ultra-wide lens, a 5MP depth camera, and a 5MP macro lens. On the front, there is a 32MP selfie camera.
The South Korean major said he plans to sell two versions of the Galaxy A52 on the market, one with 5G and the other with LTE connectivity. Barring the lack of 5G in the LTE-only variant, the phone features a 90Hz Super AMOLED display instead of the 120Hz display on the Galaxy A52 5G. Both phones include a 4500 mAh battery, support for the Galaxy SmartTag, an in-display fingerprint scanner, and a microSD card slot. The devices are powered by an Octa-core processor.
Samsung also announced the Galaxy A72 LTE, which is exactly the same as the Galaxy A52 LTE but comes with a slightly larger 6.7-inch screen and an 8MP telephoto camera that can optically zoom three times. The company promises two days of battery life for the Galaxy A72.
With the new Galaxy A series, Samsung is testing the segment in which Apple is largely absent. Both the Galaxy A52 and A72 are destined to appeal to emerging markets where the popularity of premium mid-range smartphones is high.