Saving the environment with flowers: start-ups have sustainability as a seed for growth


A South Yorkshire entrepreneur hopes to give new meaning to the phrase “say it with flowers” after sowing the seeds of a new green floriculture business.

Hannah Jackson launched The Garden of Evie, buying flowers locally rather than relying on imports from overseas.

She even grows some herself.

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It is the culmination of three years of hard work after he decided to leave his previous role as administrator of the NHS in 2017.

Drawing on her love of flower arrangement and gardening, she enrolled in a floristry course, balancing her studies with a part-time job before successfully landing a role as a professional florist.

Despite appreciating the creative challenges of her new role, Hannah was increasingly concerned about the environmental effect of her work. Concerned about the impact of the thousands of miles of flowers traveled every day, as well as the high volumes of plastic, toxic chemicals and non-recyclable materials commonly used in the industry, she has begun to explore more sustainable ways of working.

He said: “I have always wanted to run a sustainable business that provides an outlet for my creative abilities. For most of my adult life, I have enjoyed arranging flowers and gardening. When I changed jobs to become a florist, it felt like a dream came true. However, the dream quickly turned into a nightmare when I discovered the huge environmental impact of the industry. I turned to nature for inspiration, however, I was worried that trying to make a living with a hobby that I have enjoyed for most of my life might not be practical. “

Hannah, who is based in Swinton, Rotherham, developed her own cutting patch and began delivering bouquets of flowers to friends and family to brighten up their homes during the Covid-19 pandemic. After successfully securing her first orders earlier this year, she turned to the Sheffield City region Launchpad program for help as a start-up.

“I know from past experience that being self-employed is something that takes a tremendous amount of grit and dedication and I wasn’t sure if I had what it takes to be successful,” she said.

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“The Launchpad team gave me the confidence to believe in myself and find my voice.”

Since starting her business, Hannah has developed a particular interest in farewell flowers, replacing traditional coffin sprays with living displays using a range of plants, bulbs and personal items, as well as advising and guiding people’s families. mourning with his knowledge of seasonal flowers and foliage.

Julia Millea, Launchpad Business Consultant, said, “Hannah wanted to create a business that would help her embrace creativity while also making a positive contribution to the environment. However, he also knew that success wasn’t going to come overnight, and when he started planting seeds for his garden, he started laying the groundwork for his business and asked Launchpad for help.

“Hannah not only produces a range of gorgeous seasonal flowers all year round, but she also uses her skills and expertise to inspire others to try their hand at flower arranging. The key to any business is to be able to generate multiple sources. of income and, with her experience in gardening, her floristry skills and her genuine passion, Hannah’s business is already starting to see the first sprouts of growth. “


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