Shaquille O’Neal has officially opened his new company, Majority, an advertising agency that is based in Atlanta and focuses on telling various stories.
The agency is co-founded by Omid Farhang, with Shaq operating as a silent partner.
“Shaq’s role will be broad,” Farhang told Business Insider. “He will help open doors, connect the dots, create opportunities, celebrate successes, and advance the overall agency agenda whenever possible.”
The NBA legend will be available for creative releases and more.
“Knowing that he is a busy guy with a lot of business interests, we will use him wisely where we think he can have the maximum impact,” said Farhang. “This is not a celebrity stunt, this is a genuine partnership.”