Love island It failed to sizzle on its return to British television on Monday night, as the gripping sporting action of Euro 2020 and Wimbledon provided fierce competition in the battle for ratings.
After an absence imposed by Covid, the ITV2 reality show was watched by 2.47 million viewers in a 90-minute space from 9 p.m., according to BARB figures provided by overnights.tv, when a new group of singles He entered the town of Mallorca in the hope of finding love.
Love island Season 7’s launch rating was well below the 2019 premiere, which was viewed by 3.3M. It also fell short of last year’s winter edition, which drew 2.5M for its first episode. In fact, it was the show’s lowest-rated premiere since 2017, when 1.3 million tuned in.
Love island it will likely increase your audience significantly once recorded viewing and streaming are taken into account.
Love island was not helped by a sports festival on the main channel of ITV and BBC One. On ITV, France was eliminated from Euro 2020 by Switzerland in an exciting match in Bucharest, Romania. The action garnered an average audience of 7.5M for ITV, peaking at 10.5M on the tense penalty shootout.
At BBC One, Andy Murray returned to Wimbledon, beating Nikoloz Basilashvili in four sets. It garnered 3.4 million viewers from 7 p.m. to 10 p.m.