Having temporarily suspended the cleanup of the Short Message Service (SMS) for seven days, the Telecommunications Regulatory Authority of India (Trai) again asked major entities on Friday to register their message template to avoid being banned from sending. messages in the future.
In a statement, the telecoms regulator said that, in the future, major entities that do not comply with regulatory requirements will be notified by the respective telecom operators to adhere within 3 days, in case their names are displayed on the operator’s website.
“Even after this period, if they do not meet regulatory requirements, they will not be allowed to send mass communications using telecommunications resources,” Trai said in his statement.
In 2018, Trai launched a framework under which telecommunications companies could use a distributed ledger or blockchain technology to verify the sender’s information and the content of each commercial SMS before it was delivered to the user’s device. This process, known as debugging, was implemented as of Monday after several delays over the past two years.
Following Trai’s instructions, telcos implemented the technology on Monday, which in turn led to the operation of various SMS-based services from banks and e-commerce platforms were affected by not registering their templates. in telecommunications companies. A day later, Trai suspended the new rules for seven days to allow major entities one last chance to register their templates.
According to the rules, the main entities, which will be allowed to send commercial SMS to customers, will have to register the template of the message they send, the header of the message they want to send, the template they use to obtain the consent of the user , and the user’s preference on what type of commercial messages they would like to receive or not.
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Providing these details, in turn, will help telcos to whitelist certain major entities and allow them to send commercial messages to users, based on the preference set by the user.
“Regulatory provisions not only help prevent spam, but they also help prevent fraudulent messages that claim to come from banks, financial institutions, or other trusted sources. It also helps major entities improve their reach by recording customer consent, ”Trai said in her statement.
Unsolicited business communication has been an area of great concern for both telecommunications companies and Trai. Although it had rules in place, such as user registration for ‘Do Not Disturb’, it had loopholes in the technology that allowed unscrupulous telemarketers to override the subscriber’s stated preference by claiming consent that may have been surreptitiously obtained.
To fix the same, the regulator proposed the concept of using blockchain or distributed ledger technology for the registry of main entities that sent mass commercial messages.
“Blockchain will guarantee two things: non-repudiation and confidentiality. Only those authorized to access the details will be able to access the subscriber’s details and only when they need to provide the service, “then-Trai president RS Sharma said.