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AustinBased startup INK Games announced that it has secured $18.75 million in its latest fundraising round. He plans to use this funding to build his platform, as well as his mobile game Prize Kingdoms.
This marks INK’s second round of funding, having raised $9.5 million last September. The company’s platform is a Web3 commerce and social network, allowing users to benefit from its reach. The INK Pay system pays users for their level of influence and audience engagement.
Robert Towles, CEO and co-founder of INK, told GamesBeat about what INK brings to the world of mobile gaming: “INK Games provides the only platform where billions of users can get paid to play and refer others to the game. . With our technology, users can incorporate all of their connectivity and social reach, and monetize their viral reach, forever.”
Towles added that the mobile market currently doesn’t offer enough to users: “A few years ago, casual mobile gamers wanted in-game incentives. Now, they understand the tremendous value they bring and expect to get paid. The tables are turning: soon useless incentives will not be enough. Users want a significant share of revenue. Even more, billions of people now realize that they have great influence through their social networks, connections and followers. They want to manage this cost-effectively and easily.”
INK Games’ newest release is Prize Kingdoms, a “unique twist on the casual board game category.” The studio is testing the game in regions ahead of an early release later this year.
Josh Gause, CCO and co-founder of INK, told GamesBeat about the response to Prize Kingdoms so far. “Users play every day and often log several hours of play. It is important to note that our playtests show that we are “a game for everyone” and that we will greatly attract the global community of players. Engagement rates are already incredible across various segments and demographics, including age and gender. Users are impressed by the competitive social features and the opportunity to win real prizes. The full release of Prize Kingdoms is scheduled for later this year and we anticipate mass market success.”
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