Apple’s App Store is still seeing considerable growth, according to Sensor Tower, and consumer spending is said to increase 22.1% year-on-year during the first half of 2021.
The first half of 2021 has been an extremely profitable period for digital stores, including Apple’s App Store and the Google Play Store. in a published report Per Sensor Tower on Tuesday, the company claims that consumer spending continues to grow for both.
Between the two stores, global consumer spending reached $ 64.9 billion during the first six months of 2021. This is said to be 24.8% more than the same period in 2020, when it generated $ 54 thousand. millions.
Growth may have been helped by the COVID-19 pandemic, but Sensor Tower claims the main boost in sales derived from what arrived in the first half of 2020, which posted 28.4% year-on-year growth over the same period in 2019.
Per store, the App Store continues to lead Google Play, receiving $ 41.5 billion from app purchases, in-app purchases, and subscriptions. This represents a 22.1% year-on-year growth from $ 34 billion, although it is less than the 29.3% year-on-year growth between the first half of 2019 and 2020.
By contrast, Google Play raised $ 23.4 billion since the first half of 2021. While it lags behind in revenue, this still represents higher growth compared to Apple, as spending rose 30% higher year-on-year from $ 18. billion.
The App Store’s higher revenue over Google Play continues the trend found in other reports, such as App Annie’s December claim that the App Store took 65% of consumer spending on apps in 2020.
While revenue is increasing, the App Store is also experiencing a reduction in the number of app downloads, with a 10.9% decline from 18.3 billion installs to 16.3 billion. However, Google Play’s 6% increase from 53 billion to 56.2 billion still equates to a combined growth in downloads of 1.7% year-on-year.
Sensor Tower acknowledges that the decline of the App Store could be due to the increase in app downloads in the first half of 2020, which caused a year-on-year growth of 25.7% between the first half of 2019 and 2020. The decrease in 2020 to 2021 it may be a sign that there is more competition for consumer attention in markets with a high concentration of iOS users, which are beginning to reopen physical commerce and businesses.
In games, global consumer spending in both stores reached $ 44.7 billion for the first half of 2021, representing a year-on-year growth of 17.9%. This is not as high as the 2019 to 2020 comparison, which saw an increase of 25.5%.
Google Play experienced a higher level of growth than the App Store, with 24.7% year-on-year between the first half of 2020 and 2021, compared to 13.5% for the App Store. However, the App Store is still in the lead, with $ 26 billion in sales versus $ 18.7 billion.
Game downloads in general decreased by 1.4% year-on-year, with the App Store being the most affected by the reduction. According to Sensor Tower, the 5.7 billion game downloads in the first half of 2020 were down 22.8% to 4.4 billion by the first half of 2021.
Google Play pretty much maintained the status quo, managing just 3.9% year-on-year growth in game downloads, but with 23.7 billion considerably higher downloads for the first half of 2021.
The App Store’s high revenue levels have drawn critical scrutiny from Apple’s 30% commission, which it charges for most in-app purchases and downloads. During the Epic Games test, an expert quoted by Epic claimed that Apple’s profit margin for the App Store was close to 80%, but Apple disagreed.
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