In one word: Podz uses machine learning technology to generate short clips from podcasts for preview purposes. Spotify believes that the technology, along with its vast library of podcasts, its music discovery expertise and existing discovery tools, will make it easier for users to find the content they want to listen to while helping creators build their base. of fans.
Spotify is boosting its investment in podcasts with the recent purchase of Podz.
On announcing the acquisition, Spotify described Podz as a small team of talented entrepreneurs, engineers and designers. In fact, the startup was founded to help solve the problem of podcast discovery. CEO Doug Imbruce said TechCrunch Podcasts have gained a lot of momentum in February, but have yet to see crossover behavior where audio is a part of everyday life.
“We think it’s because the experience of discovering and consuming podcasts is ancient. It literally feels like surfing the web in 1997, ”added Imbruce.
The financial terms of the acquisition were not shared.
Spotify began its push towards podcasts in 2015. Since then, the audio specialist has been pumping money into the division through various acquisitions, the creation of new tools and, of course, direct investments in content.
Spotify said it aims to integrate Podz’s technology into the existing platform experience, and that listeners should start seeing elements of the work by the end of 2021.